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Something You Should Know

How to Change Anyone’s Mind & Could Machines Really Take Over the World?

Something You Should Know

Mike Carruthers | OmniCastMedia

Science, Self-improvement, Social Sciences, Health & Fitness, Education

4.54.3K Ratings

🗓️ 19 March 2020

⏱️ 49 minutes

🧾️ Download transcript

Summary

You have probably been eating peanut butter since you were a kid. And that turns out to be a really good thing. This episode begins with a look at the amazing and little known health benefits of eating peanut butter – as long as it is the right kind of peanut butter. https://www.medicalnewstoday.com/articles/323781#health-benefits Changing someone’s mind is difficult if not impossible - or so it seems. However, minds do change so clearly it can be done. Jonah Berger joins me to explain how. Jonah is a marketing professor at the Wharton School at the University of Pennsylvania and his latest book is called The Catalyst: How to Change Anyone’s Mind (https://amzn.to/33hpVJE) . Listen as he explains the fascinating research on how to get people to agree with you.  The experts are saying that one of the ways to prevent the spread of coronavirus is to NOT touch your face. Good luck with that! Listen as I explain why trying to not touch your face is almost certainly going to make you touch it even more. https://www.wired.com/story/cant-stop-touching-your-face-science-has-some-theories-why/ Could machines really get so smart they could take over the world – or is that just in the movies? Some scientists have expressed real concern that we could create machines that actually become self-aware and could in fact become smarter than we are. Joining me to discuss whether that is a real possibility or just science fiction is John Markoff, a science writer for the New York Times and author of the book Machines of Loving Grace. (http://amzn.to/2j55XgN) Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

I just learned Discover Credit Cards do something pretty awesome.

0:05.2

At the end of your first year, they automatically double all the cash back you've earned.

0:10.7

That's right, everything you've earned doubled.

0:13.6

All the cash back from eating at your favorite soup-dumpling restaurant?

0:17.6

Doubled.

0:18.6

All the cash back from that trip you sort of learned how to snowboard?

0:22.7

Also doubled.

0:23.9

And the best part, you don't have to do anything ridiculous to get it.

0:27.5

Oh, Discover does it automatically.

0:30.5

Seriously though, see terms and check it out for yourself at Discover.com slash match.

0:37.9

Today on something you should know is peanut butter junk food or health food?

0:44.6

I'll explain exactly why it is so good for you.

0:48.5

Then proven strategies you can use to change people's minds.

0:53.1

For example, when you give people one option,

0:55.9

whether you're in a meeting or talking to your spouse and they ask what you want to do this weekend

0:59.7

and you say, let's go to a movie, and you give people one option, they think about all the reason they don't like that option.

1:04.2

And so what smart people do, they don't give people just one option.

1:07.6

They give people at least two.

1:09.4

Also, you know not to touch your face to stop the spread of germs,

1:13.7

but knowing it doesn't do you any good.

1:16.6

And like it or not, machines are getting smarter and becoming a bigger part of our lives.

1:22.3

And ordinary devices, whether it's our television or our lampshade or what have you,

...

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