How to Build Your Business into a Brand - 022

Bedros Keuilian Podcast Show

Bedros Keuilian

Self-improvement, Education

5 • 2.2K Ratings

🗓️ 22 November 2017

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, Craig and Bedros talk about the seven strategies behind building a brand for your business. Today, people don’t solely buy things for the service it provides. They buy into the personal identity of your business. The more connected customers feel to your brand, the more you can dominate the competition in your market.

Here’s what you’ll discover:

2:25 - How Fit Body Boot Camp builds a deep connection with the end user by stepping out of the studio and into the comedy.

4:03 - How bringing charity into your business inspires global and local change while adding a competitive edge.

6:58 - Why you need to embrace change and lead with courage and confidence before you perish.

9:43 - Why building morale around your brand will create a strong culture and crush the competition.

15:10 - How building your team members up into fighter jets grows your brand and impact.

Transcript

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0:00.0	Let's break it down using the seven strategies of taking the personalization into your
0:06.4	brand, building the equity in it so that you have a massive, massive, not just million dollar
0:11.5	business, but actually like a 20 30 50 hundred million dollar business. How do you turn your business into a world recognized brand?
0:37.0	Hey folks, I'm Beidros Koolion.
0:40.0	This is Craig Ballantyne.
0:41.0	Welcome to another episode of the Empire Podcast show what's up Craigi hey you know what something that is really
0:46.3	changed in the last probably two decades of business is what people consider a brand
0:50.7	how they view a brand how they interact brand, would you say that's not
0:54.4	going to change in quite a bit, right?
0:55.4	It's been a huge shift.
0:57.4	And so what we found is that people really are responding more to the personal identity of a brand.
1:03.5	Just like we have personal identities in our own personal brand.
1:06.6	So for example, you're known as the man up guy now with your new book.
1:10.6	I'm known as the guy who brings structure and discipline to people's lives.
1:14.0	And so every person out there is building their own personal brand.
1:18.0	Another guy is Joe Polish, who is known as the person who just connects everyone.
1:22.0	So what businesses need to do now is they go into empire building mode is develop, there's
1:28.5	about seven of these characteristics that we can take from personal brand building
1:33.0	into building our business brand and putting so much more value into it so
1:37.8	when and if you go to sell it you get a whole lot more money does that sound
1:41.0	interesting that is very interesting and I dare say that
1:43.3	Apple probably led the charge on this whole brand-building thing where it became
	...

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