How to Build Your Brand with Dillon Kivo

The Excellence Project with Eric Worre

Eric Worre

Marketing, Entrepreneurship, Networkmarketing, Business, Ericworre, Mlm

4.9 • 1.2K Ratings

🗓️ 20 November 2023

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Dillon Kivo, entrepreneur, PR expert, best-selling author, speaker and founder of Authority Titans offers his expert opinion on being polarizing, shares how you can build your own brand without the help of a PR firm and also details when and why you might need one. 57:42

Show Notes:

01:08 - Eric welcomes Dillon Kevo to The Excellence Project.

04:07 - Dillon shares some of his views on brand.

07:03 - Dillon tells us whether or not you need to be polarizing to build a brand.

11:03 - Eric names the controversial topics that could get you canceled.

18:00 - Dillon explains why he would rather “ride the centerline” than be polarizing.

24:45 - Dillon points out that there is no right or wrong when it comes to sharing your opinions.

29:01 - Eric and Dillon discuss the importance of core values when defining brand and some well-known personalities’ brands.

36:11 - Dillon details what you can do to build a brand without help from a PR professional.

39:12 - Dillon offers a great way to increase your reach.

41:07 - Eric asks Dillon how valuable a podcast is.

45:16 - Dillon shares why 3rd party credibility is important.

48:06 - Dillon explains that you don’t have to be in crisis to hire a PR firm.

51:16 - Dillon expresses the importance of taking control of your brand.

54:06 - Dillon reminds us why we should have a website.

Resources From This Podcast:

The Name Above The Title By Frank Capra
https://www.amazon.com/Name-above-Title-Autobiography/dp/0306807718

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Questions or Comments?

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Transcript

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0:00.0	If you're an entrepreneur, I think you need to be in control of your headline
0:04.0	Control in the story what ever headline you want to put out in the world your brand your message your
0:10.8	Mission your cause all of that stuff let people say what they're gonna say do what they're gonna do
0:15.7	But you need to be in control of your headline right?
0:18.8	It is it's it's the most important thing and I do believe that you need to take control of your brand or
0:25.0	Somebody's gonna take control of it for you
0:26.8	Hmm, and that's why when people say oh how important is building my personal brand?
0:30.6	I don't think it's a difference maker. I think building your personal brand is the biggest difference maker
0:36.5	Really? I think that's actually what separates you from the person next to you
0:40.7	Welcome to the excellence project. My name is Eric Worry and today you're gonna hear from the
0:46.4	CEO and founder of Authority Titans, which is a PR firm and we're gonna talk about how to build a brand
0:53.6	Why to build a brand why it's so important why you should control your own headline of how you're viewed in the world and
0:59.9	Use all that to attract your tribe. I think you're gonna enjoy it
1:03.1	So with no further ado, let's jump into my conversation with Dylan Kivo
1:07.8	Dylan Kivo how's it going man? I'm doing good doing good. So Authority Titans. Yep. You're founder CEO
1:17.5	You spent the last seven years
1:20.8	Helping people build their brand. That's right
1:23.5	Yeah, so in today's world, it's kind of interesting because
1:29.5	Everybody one has the opportunity to build a brand
1:35.5	And two
1:38.0	There's
1:39.3	Huge upside sure absolutely in in their image their reputation their reach their authority
	...

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