meta_pixel
Tapesearch Logo
Log in
Marketing School - Digital Marketing and Online Marketing Tips

How to Build Retargeting Lists With Outbound Prospecting | Ep. #412

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.61.4K Ratings

🗓️ 16 September 2017

⏱️ 8 minutes

🧾️ Download transcript

Summary

In Episode #412, Eric and Neil discuss how to build retargeting lists with outbound prospecting. Tune in to learn how you can retarget without breaking any terms or service agreements and why the rule of 7 is still effective in marketing today. Time Stamped Show Notes: 00:27 – Today’s topic: How to Build Retargeting Lists With Outbound Prospecting 00:36 – First, make sure you’re following the terms and services of Google and Facebook or other retargeting services 01:25 – Know your ideal customer 01:38 – Outbound prospecting is more for B2B 01:50 – You can reach the head of businesses directly through Outreach and Zen Prospect; use these tools to gather emails and reach businesses at scale 02:38 – Plug the outbound emails into a retargeting list on LinkedIn, Google and Facebook 03:14 – If you’re a sales person, make sure you add value and share insights to your customers 03:47 – Then you can retarget people by asking them to opt-in for more marketing insights 04:07 – When you remarket people, they see you more often 04:11 – The rule of 7 in marketing 04:21 – Neil creates specific remarketing ads for the individual companies 04:51 – Account-based marketing works 05:14 – Neil never had issues with remarketing 05:54 – Instead of trying to be interesting, be interested in the people you connect with 06:21 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 07:01 – Go to SingleGrain.com/giveaway for multiple entries 07:10 – That’s it for today’s episode! 3 Key Points: Figure out who your ideal customers are so you know who you should specifically target. As a sales person, make sure you add value and marketing insights to your customers. The more often a customer sees you, the more likely they will buy. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.6

with your instructors Neil Patel and Eric Sue.

0:19.6

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you gotta look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your load time.

0:56.0

Welcome to another episode of Marketing School. I'm Eric Sue.

0:57.0

And I'm Neil Patel.

0:58.0

And today we're going to talk about how to build

1:00.0

retargeting lists using outbound prospecting.

1:03.2

So first and foremost, before I give you any information,

1:06.1

just keep in mind sometimes when you're doing this,

1:07.8

you have to make sure that you're following the terms of service

1:10.8

with Google and Facebook or whatever retargeting service that you're using.

1:15.0

So just, you know, bear in mind.

1:16.4

But let's back up for a bit.

1:18.3

So Eric, why would you want to build a retargeting list with outbound prospect.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.