How to Build More Traffic When You Already Rank for All Your Head Terms | Ep. #229

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 17 March 2017

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #229, Eric and Neil discuss how to build more traffic when you already rank for your head terms. Tune in to learn as Eric and Neil provide a step-by-step guide to see how you’re ranking on specific pages and also share with you their weekly giveaway. Time Stamped Show Notes: 00:27 – Today’s topic: How to Build More Traffic When You Already Rank for All Your Head Terms 00:37 – Eric explains what a head term is and how you can rank for long tail variations 00:56 – Go to Google Suggest and type the head terms you rank for 01:11 – Neil tries the head term “online marketing” on Google 01:25 – Take the terms related to your head terms and make corresponding content, if relevant 01:45 – Type your head term and look for other variations of it 02:14 – The hub and spoke model 02:17 – Hub and spoke by Jimmy Daly 02:25 – Conversion rate optimization 02:54 – Skyscrape content that is already there which is connected to your head term 03:03 – Use Google Search Console and look for the keywords that help you rank 03:13 – Go to search analytics, click on the top 3 checkmarks on the top left corner and then switch to pages—go to “search by impression” from top to bottom 03:32 – Look at the keywords that you’re ranking for in specific pages 04:04 – Eric and Neil are giving out one free tool per week 04:15 – This week’s free tool is a free copy of Authority Labs, a keyword tracking tool 04:28 – What you have to do is text marketingschool to 33444 and the winner will be confirmed weekly 04:40 – That’s it for today’s episode! 3 Key Points: Link to subcategories under your main category—Google likes that. Sky scrape content that is already out there which is connected to your head terms. Terms that are related to your head terms can be used to create new content. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about how to build more traffic
1:00.0	when you already rank for all of your head terms. So head terms just a
1:06.3	quick review for everyone a head term would be something like shoes for
1:09.6	example. So how do you go beyond that if you're just ranking for shoes how do you rank for more keywords how do you rank for the long tail keywords like red shoes for example or black shoes or sports shoes or whatever it is exactly.
1:23.0	So, Neil, what are your thoughts around this?
1:25.0	Yeah, once you rank for the head terms, what I would do is go into Google Suggest,
1:30.0	type in the head terms that you rank for,
1:32.0	and they'll show you all the long tail variations.
	...

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