Welcome to the Startup CPG podcast.

I'm your host, Jennifer Yef is Blundell.

Startup CPG is a community dedicated to helping young brands succeed.

In a crowded marketplace where anyone can throw together a Shopify site to sell a product,

you have to fight for attention. On today's episode, we'll hear from Florian Radke, an expert in building successful

D-to-C brands. He's good, like Shark Tank good. Listen, as he breaks down what is really needed

to have a thriving brand on Shopify.

Hi, Florian.

Hey, how's it going?

I'm doing fantastic, Florian.

Thanks so much.

Tell us a little bit about your background as it pertains to DTC and Shopify.

So my background is actually like real like traditional brand marketing, messaging and and positioning I grew up in Germany and I worked in Berlin and one of the top three agencies that are really just

branding agencies and I work with clients such as Nike, Heineken, MTV, Red Bull and so forth

like really really exciting. And then I moved

out here to the San Francisco Bay Area to work with startups and help them to, you know, to tell

their stories and create their positioning, mostly to help them raise money, but also bring

products to market. So it was mostly like early stage startup companies. And that now is full circle brings

me back to the topic we're talking about. A lot of the startup companies that I started joining

recently, or I work with recently, D2C companies, that's where now my focus on Shopify comes in

because I really, really believe Shopify is an amazing platform, but you need to understand

brand and messaging to be successful on the platform because it's also, because it's such an easy

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