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The GaryVee Audio Experience

How To Build A Successful Brand on Social Media | Sell & Scale Summit 2022

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.818.1K Ratings

🗓️ 17 October 2022

⏱️ 27 minutes

🧾️ Download transcript

Summary

Today’s episode of The GaryVee Audio Experience is a keynote I gave recently. As usual, I try to use the majority of the time to provide the audience as much value as possible around marketing and business strategy in 2022. I cover a wide base of questions including organic virality, underpriced attention, how to make “brandformance” ads, why the creative is the variable of success, the “tiktok-ification” of social media, and more.


Enjoy! Let me know what you thought!


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Transcript

Click on a timestamp to play from that location

0:00.0

This is the Gary V. Audio Experience.

0:05.0

I'm really excited to be here for many different reasons.

0:09.0

I even asked to do more Q&A in this talk because I know you've been consuming a lot of content

0:15.0

and I think Q&A always brings out the most value.

0:18.0

So please, if there's anything I touch on or if there's anything that's been on your mind,

0:22.0

start thinking about that because we'll get to that in a little bit.

0:25.0

I think most of what excites me to be here is that at the end of the day, buying and selling stuff

0:33.0

still gets me going in a way that boggles my mind.

0:37.0

As many of you know, if you follow my content, going to Garage Sale is still the most exciting thing I can do in business.

0:45.0

Closing an 8-figure deal for VaynerMedia is nowhere on the same scale as going to a Garage Sale

0:56.0

and finding a $67 stuffed animal for a quarter.

1:01.0

I think about that a lot because I'm really saying it no bullshit.

1:05.0

It's really where my chemicals are and it's funny where I was in my career when the aggressive reselling on Amazon

1:13.0

and other platforms happened kind of put me in a place where I wasn't able to like fully go there

1:18.0

because I was so deep in operating multiple things at the time.

1:22.0

But one of the great regrets in my life is that I didn't have eBay and Amazon and other platforms as such

1:30.0

when I was in junior high in high school and had unlimited time because A, I wouldn't have graduated high school

1:36.0

and I think that's kind of cool and B, the amount of learnings that you get from scaled reselling

1:44.0

I think is pretty profound and has a huge impact.

1:48.0

I believe selling things on the internet, actual physical things, end-or working inside of a retail store

1:56.0

and interacting with tons of people from all shapes and sizes are really the two great training grounds

2:03.0

for a framework of a very successful business because there are many things that I focus on in HR operations, finance

...

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