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The GaryVee Audio Experience

How To Build A Successful Brand In 2022 | 4Ds

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.818.1K Ratings

🗓️ 27 June 2022

⏱️ 48 minutes

🧾️ Download transcript

Summary

Today's episode is the newest installment of 4Ds! The biggest companies in the world focus on brand. Not sales. And the difference between branding and sales is simple. And the distinction between branding and sales is straightforward. Are you attempting to convert or to create an experience? The latter always triumphs.
Finally, there is only one thing that constitutes "brand." It's how you feel when you interact with a product, service, or company. Many of you have messaged us asking for more detailed business advice from Gary, which is why we love putting out these 4Ds sessions in which Gary really digs in deep into the tactics of growing businesses with CEOs and entrepreneurs.


Enjoy! Let me know what you thought.

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Transcript

Click on a timestamp to play from that location

0:00.0

This is the Gary V. Audio Experience.

0:04.0

We're a pleasure to be with everybody. Let's rock and roll.

0:07.0

It's rock and roll. Let's start with a leader. I'm going to go ahead and spotlight you guys and start the timer. Go ahead, a leader.

0:13.0

All right. Cool. All right. So Gary, the first thing that I wanted to ask you was,

0:21.0

well, I might start with the question before I go into any context.

0:26.0

I wanted to ask you what pre-launch or post-launch insights you thought creators might need most or the businesses working with that businesses working with creators will need in order to sort of best serve them.

0:40.0

In order to launch projects and maintain them over the long term.

0:44.0

And one of the first tools that we've built is like a rarity and trade design sandbox.

0:51.0

And this allows creators to, you know, it visualizes their rarity as it will look on open sea.

0:59.0

It makes sure the res will look rare. You can check the mislabeled traits, spelling mistakes, flags, metadata issues.

1:06.0

And basically it's this in-platform guidance on rarity design. It's a free tool that creators are already using and it's in beta.

1:13.0

I like that.

1:15.0

The other tools that we've started to build for creators are around community and marketing analytics tools because we really feel like that's going to be really powerful for creators like identifying communities with strong overlap to find collaboration opportunities.

1:31.0

And we have this kind of discord insight so like highlighting key events like highlighting messages, users are engaging with sentiment, shift alerts, lots of, there's a lot we can do with the community data that we have.

1:44.0

So I'm just wondering from your perspective, what you think would be most valuable.

1:49.0

Obviously, the first thing you mentioned is really around the creation of project and the second is hopefully as it gets smart, the ability to predict successful opportunities or even success outright.

2:08.0

I mean, I think the biggest thing that, so the timing of this all is interesting because we're now going into the next phase of NFT land where just because you have an NFT doesn't mean you're going to be successful and that is exciting for me because it becomes a more mature set.

2:28.0

Anything you can do to help creators realize that they have to actually build demand is the biggest thing you can help them with.

2:41.0

People think that they have a thousand people in the discord and they're all going to buy the project.

2:47.0

You know what I mean? Like there's so much naiba te from project creators right now.

2:52.0

So anything that can indicate depth is the most interesting data in my opinion.

3:01.0

Yeah, so you know, I think being able to maybe being able to know who your holders are, know who you like your most active community members are what what other projects are your holders holding like who is your community.

...

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