How to Build a Recession Proof Speaking Business with Erick Rheam

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 2 August 2022

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Are we facing a recession? What does that mean for your speaking business?

We’re answering these questions and more during Episode 405 of The Speaker Lab Podcast. The one and only Erick Rheam is guiding our conversation with strategies you can use in these uncertain times to recession-proof your speaking business.

During this episode, we’ll talk about how to lead your business through a recession with confidence rather than fear, why you must invest in marketing and yourself, and why you have to take the leap and go virtual. Speakers have had to pivot on a moment’s notice over the last two years, and uncertain economic times are no different. Erick will talk about where you need to flex and when standing firm is okay. Whether you are just beginning to build your business or you’ve been at this for a while, this episode will equip you for what’s next. Erick’s experience, expertise, and transparency will provide practical steps to recession-proof your speaking business — no matter what happens.

Here’s what you’ll learn from this episode:

What is a recession?
Organizational response to a recession
Impact on travel, workshops, and training budgets
When to update your demo video, website and other marketing tools
How to write and publish a book to elevate credibility
Why to keep investing in yourself and building skills
Why you need to go virtual and why it’s so beneficial
How to ask for referrals
Four questions you have to ask yourself
And much more!

Tweetable: "Now is not the time to be vague."

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Transcript

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0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked
0:39.3	and register right now. We look forward to seeing you on the live training.
0:46.8	Hey, what's up, friends? Grant Baldwin here. So glad to have me here with us today for episode 405 of the Speak of Lab podcast. Today I am joined by one of our fan favorites, Mr. Eric Rame. He's kind of like family here at the Speaker Lab. And today we're going to be talking about a very important topic that we've been hearing a lot about. You've probably been seeing a lot yourself. We're going to talk about how to recession proof your speaking business. Now, it's a fact. There's just a lot of uncertainty
1:16.8	right now. If you've been following the news at all, just hear a lot of buzz about inflation and the
1:21.6	economy and recessions and depressions and yada, yada, y'a. So how can you be certain that your
1:26.8	business can sustain an economic rollercoaster?
1:29.6	That's the question that we're going to be answering with today's conversation.
1:32.5	We're going to break down the ways that organizations typically respond in a recession, how a recession impacts operations for companies, and also why we can't respond to external circumstances because of internal fears.
1:44.1	We all want to know about how
1:45.7	a potential recession is going to impact us as speakers. And so Eric's going to take us on a deeper
1:49.8	dive into the organizational mindset and priorities in these economic times. And what that means
1:54.9	for travel, existing partnerships, and how you as a speaker can thrive in the midst of it all.
2:00.2	We're also going to unpack the value of virtual gigs, how to invest in your marketing assets,
2:04.3	what to do about fees when times are tough.
2:07.2	There's a ton to unpack here for the new and seasoned speaker alike.
	...

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