Anyone regardless of audience size could go viral and build an audience, even though it feels like there's more competition. There's really not because there's so many interests. There's so many niches. Having a brand will unlock the door to so many millions and millions and millions of dollars of potential capital, revenue, followers. That is what by far makes the most money with socials, is if you have a business

that you can tie to your brand and content. You can post a video that has the potential to get

a million views if you're speaking about something the right way or you're sharing an interesting

idea or a concept. First step of what you want to do. Why is personal brand more important today in 2025 than ever before?

First, I would say, has never been easier.

The shift really happened in 2022 to where all platforms became much more of a for-you page than a following feed.

And when you post short form vertical video, every time that you post

across every platform, majority of that reach goes to non-followers who are targeted based on

interest. So organic content has never been more like ads than it is today. And that is the reason

why it's almost never been easier, even though it feels like

there's more competition. There's really not because there's so many interests. There's so many

niches. And the algorithms are designed to do a lot of the hard work for you these days.

Additionally, people want to do business with people. So many brands that are faceless and they

don't incorporate personalities or people as So many brands that are faceless and they don't incorporate

personalities or people as part of their content are just leaving so much money on the table.

And especially if you own a business and you're a founder, people love being able to understand

like who is the person that founded this business, who's behind it, what are their values,

what are their character traits, et etc. And that builds a much

stronger relationship with customers. There's also plenty of proof in the pudding. Go on Google

or chat to BT and research it. But there's a lot of results that show that when brands market

from a personal brand element versus the faceless brand, you see better results across the board

with the personal brand side. Last note I'll throw in there is I truly believe having personal brand

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