How To Build a Multi-Million Dollar Online Business! (w/ Brooke Castillo)
Flipped Lifestyle™ Podcast
Shane Sams
4.9 • 575 Ratings
🗓️ 5 July 2022
⏱️ 49 minutes
🧾️ Download transcript
Summary
Today's guest is Brooke Castillo of The Life Coach School! Brooke's online business is on-pace to make $35,000,000 this year!
In today's episode you'll learn:
- How Brooke discovered the membership model (through the Flipped Lifestyle Community)!
- The pivotal moment Brooke decided to use the membership model for her online business.
- How to run high-priced memberships
- Why it's important to get your pricing right for your audience
- The marketing, tactics, all the things that took Brooke from 1,000 members and took it to the next level
- How you can implement Brooke's strategies to make an 8-figure membership site!
Brooke started out with a podcast (The Life Coach School Podcast) and a lot of launch products - no membership.
One of the things she wanted to do was simplify her business with two main products.
She wanted:
A membership for clients that wanted to get coached (on anxiety, for drinking, weight loss).
Her certifications for those who wanted to become a life coach.
Creating a way to get coached in an affordable way meant memberships were the way to go!
Brooke truly understands not to devalue yourself. She stacked up TONS of money into developing herself and her skillset.
That means members paying $297/month is NOT too high of a price!
When you create that much value, members could never spend enough to get the value out of it.
In Brooke's membership, she wanted her members to feel like they have exclusive access to her. That is why she didn't let the members talk to each other! In doing so, the relationship felt more like they were just having it with her on a more personal level.
The Life Coach School started because of Brooke's personal experiences with ending her suffering around emotional eating.
When she decided to become a life coach her experiences (God-given talents of experiences) lead her to fix a problem she knew was out there and that she knew the answers to!
You can't go into business just to make money. You have to have an offer and a desire to help others!
Check out Brooke's site: TheLifeCoachSchool.com
If you need help starting, building, and growing an online business, check out all of the support and resources for entrepreneurs at https://www.FlippedLifestyle.com!
Transcript
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| 0:00.0 | Welcome to the Flip Lifestyle podcast where life always comes before work. |
| 0:07.1 | We're your host, Shane and Jocelyn Sam. |
| 0:11.0 | We're a real family that figured out how to make our entire living online. |
| 0:15.8 | And now we help other families do the same. |
| 0:19.0 | Are you ready to flip your life? |
| 0:21.6 | All right. Let's get started. |
| 0:22.6 | Hi Brooke. |
| 0:24.6 | How you doing? |
| 0:25.6 | Well, hi, Shane. |
| 0:26.6 | I'm doing amazing. |
| 0:27.6 | So happy to be here. |
| 0:29.6 | I have been looking forward to this conversation for a while because I had to reschedule and had to figure it out. |
| 0:35.6 | But I've really been really pumped up to talk to you for a few weeks now because a couple, a few weeks ago, some guys I'm in a mastermind with, they always send me stuff when they see a cool membership idea, right? Because, you know, I like that. And they sent me to think of, do you guys know Brooke or who she is or what she does? She's got this amazing thing. And she just released this amazing podcast where she's doing like eight figures in her membership. |
| 0:57.2 | And I was like, Brooke, Castile. Yeah, I know who that is. And I went back in my inbox. I'm like, didn't we have an exchange one time like in like 2016? And we were talking back and forth. You were going to, we were going to work like at a little get together and talk about some stuff and you couldn't make the time work. And you said, hey, I went to this thing and somebody tried to talk me out of a membership. And I was like, well, I will tell that person to their face that they're wrong and don't do it. And the last thing I heard from you was, you're awesome. And then I look up and like $17.30 million just flowing out of your membership side. Right. So could we fill in the gaps? Yeah, totally. So I used to listen to your podcast religiously. I was like obsessed with listening to how you all got started and Jocelyn's story and being school teachers and then buying |
| 1:48.5 | your dream house and moving and all of it. Like it's so it's such an inspiring story. And one of the |
| 1:55.0 | things that I deal with a lot is and you probably do too. A lot of my students will tell me, well, |
| 2:00.4 | you're special. you're a unicorn |
| 2:02.0 | or you know oh yeah you've been able to do this and when i heard your story i would reference you all |
| 2:07.3 | all the time like listen school teachers can build this business and have and you know be able to |
| 2:13.7 | build a membership and create their dream life you can too and I had joined your membership program and I remember vividly. |
| 2:21.4 | This was years ago, right? |
| 2:22.6 | I sent email to you and I said, I would like to get a thousand people in my membership. |
... |
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