Richard La Ruina is an entrepreneur London’s top dating coach, and author of “The Natural.” He has spent the past 10 years of his life building his company PUA training and traveling the world teaching men how to have better relationships and overcome their limiting beliefs with women.

Favorite Quote

“Do not think that what is hard for you to master is humanly impossible. And if it is humanly possible, it is within your reach”~Marcus Aurelius

Key Points

1. What One Man Can Do Another Man Can Do 

If there is anything you want to accomplish, no matter how difficult and impossible it may seem, know that if one man can do it, so can you.

Whether your goal is to create a 7 figure lifestyle business, date the girl of your dreams and overcome your social anxiety, or build the ripped sexy physique you’ve always dreamed of, if someone else has achieved it so can you.

What one man can do, another man can do. If it’s been done it can be done again.

2. Learn to Delegate Effectively 

As you work towards building a life on your terms you have to realize that there will come a point when you have to let go and learn to delegate. The goal of every entrepreneur should be to run his business and not let his business run him.

If you can build an incredible team who can effectively do the things which you dislike and allow you to focus all of your energy on the things that you enjoy, your life and your business will flourish and you will experience more fulfillment and joy as a result.

3. Freedom Brings More Happiness than Money

A mistake that many novice’s make when it comes to the pursuit of happiness is assuming that more money will always mean more happiness. The truth is that happiness comes from having an impact and having freedom.

Who do you think is happier? The corporate CEO earning $2,000,000 a year who works 80 hours a week with only one weeks vacation, or the lifestyle entrepreneur who earns $90,000 a year and spends his time traveling, enjoying time with his family, and pursuing his passions?

Pursue freedom, not an extra 0 in your bank account.

4. Stuff Doesn’t Make the Man 

So often in dating and relationship, men think that if they have all the right stuff, all the money, the nice clothes, the expensive cars, then attracting beautiful women will be a cake walk.

However, nothing is further from the truth.

Material objects don’t make a man attractive, personality, charm, passion, and humor are what make a man attractive. While money can certainly boost your odds once you have the character traits in place, they do not work as an end all be all.

5. You Can’t Find Your Purpose without Exposure

So often you hear people complaining that they do not know their purpose and their passions, but the simple fact is, they haven’t gotten their ass away from the TV in weeks and have experienced so little of life, they wouldn’t know their passion if it kicked them in the balls.

If you want to find what your purpose is and find what you are passionate about, you have to expose yourself to new and exciting things, take that salsa class, start that business, try things and fail.

Only by exposing yourself to new things will you have a chance at finding that one thing that you want to dedicate part of your life to.