We have a culture. And coming off of the Masters, I thought about the Masters as a culture and

what a powerful culture. The Masters is, the golf tournament called the Masters in Augusta, Georgia.

A culture, could you imagine any other culture? I don't know any other culture that they can get

the highest net wealth individuals to give up their phone

for an entire day. The culture is so powerful. It takes the most wealthy people and they feel good

about giving up their phone for the whole day and they feel better when

they do it. We don't scale by adding more products, people, or pages in the playbook. We scale by

amplifying a culture, a frequency, a neighborhood that thinks decides and improves when you're not in the room.

A healthy culture is an invisible operating system that powers every process, protects every relationship,

and perpetuates your purpose long after your name is off the org chart.

This guide, this exercise, this training will show you how to architect that culture first

to create the foundation, the frequency, the neighborhood.

So every other system, the people, the processes, and the profit not only survives without you,

but thrives, grows, accelerates, and aggregates without you, but thrives, grows,

accelerates, and aggregates without you.

And the first lesson that needs to be put into place

as culture is the capacity,

is the shift in the mindset that must take place.

A founder-centric mindset breeds dependence.

When a narcissist takes over the centralization of emotion and energy and value and time,

all is circulating around one mindset that breeds a dependency upon that one person.

A culture-centric mindset breeds resilience.

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