How to Build A Content-Driven Speaking Business with Nathan Barry

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 19 November 2024

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

“I think of the definition of a creator as someone who sets out to make original work, to educate, inspire, or entertain other people.”

There are plenty of simple ways to grow as a speaker, but becoming a creator is one of the easiest ways to expand your speaking business and book more paid gigs!

The term "creator" is used frequently (and sometimes negatively), but here's the reality: if you're a speaker, you are already creating content. The next step is to learn how to use and repurpose that content across multiple platforms and channels to grow your audience and build your brand.

This week, we're chatting with someone who has helped millions of people create and share their content — Nathan Barry. Nathan is the creator of Kit (formerly known as ConvertKit), the world's largest email-first operating system for creators.

Nathan is here to talk about how to build an audience through creating compelling and engaging content, as well as some practical tips on how to grow, automate, and segment your email list. Ultimately, building a content-driven speaking business can be a huge win for you and your speaking career, and Nathan is breaking down exactly how to do that.

You’ll learn:

The difference (and value) of automation & segmentation.
How owning an email audience can help land gigs
Why building an email list can only benefit you
How to cater your content to each individual
Why you still need to create an impressive demo video
Why your interests matter to your audience
And so much more!

“Don’t try to do everything.”

Episode Resources:

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speaka lab.com slash marketing and we'll see you there. I do think it's interesting to think about the intersection of what you enjoy consuming
1:00.0	and what you enjoy creating and where your audience is.
1:04.0	You really need all three of those things to be able to do it for a long time.
1:08.0	And that longevity is very, very important for any kind of success.
1:21.4	Hey, for Andrew Granbaldon here. Welcome back to another episode of the Speaker Lab podcast.
1:25.4	Today, I'm super excited to bring you a conversation with my very
1:28.0	good friend, Nathan Berry. If you have been a speaker for a while, you're looking for ways to
1:32.9	scale your speaking business and continue to build your platform, this is an episode that you're
1:36.9	really going to enjoy. Nathan is the founder of Kit, formerly known as ConvertKit,
1:41.4	which is an industry leading marketing platform for creators.
1:44.9	Nathan is here to break down how speakers can grow their online presence and community through
1:49.0	things like content creation, monetization on a wide range of platforms.
1:53.0	He's got some great tips to share about how you can grow your email list, how to balance
1:56.2	engagement with discoverability and your online presence, and so much more.
	...

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