How to Build a Business through the Power of Your Network and Contact List with Rachel Gillman Rischall, Founder of Three PR
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 5 January 2022
⏱️ 56 minutes
🔗️ Recording | iTunes | RSS
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Summary
You might not realize, but your network and your contact list is likely the key to unlocking your next opportunity. This week's guest, Rachel Gillman Rischall, Founder of Three PR, has been leveraging the power of relationships and persistence for over 15 years.
Rachel Rischall graduated from college amid a tough job market. With no job prospects in sight, a conversation with a counselor launched her career in public relations. After wrapping up her tenure as the Director of Marketing Communications for a restaurant group, Rachel emailed her network, letting them know that she could take on a few freelance clients. That email would become the catalyst for her Chicago-based PR firm, Three PR.
Join our host Lindsay Pinchuk as she discusses the power of building relationships, storytelling, and owning your power in business.
SHOW NOTES:
- [00:03:11] Get to know PR agent and storyteller Rachel Gillman Rischall.
- [00:06:13] Rachel learned the power of networking early in her career - listen as she shares how to create relationships with your contacts.
- [00:09:55] How Rachel accidentally launched her agency Three PR and why you don't have to have everything figured out in the beginning.
- [00:27:41] Every founder will encounter that defining moment where they have to find the strength to say no. Rachel and Lindsay discuss how to stand in your power during these times.
- [00:30:19] What is a legacy moment? Rachel shares how to create something that will matter 20 years from now.
- [00:30:44] Networking is a two-way street. If you want to benefit from networking, you also have to be the benefactor.
- [00:45:56] Rachel shares her tips for new service-based business owners and the power of tracking your intentions.
- [00:50:41] Does Rachel have any regrets? Tune in to find out.
Takeaways:
- Connections matter. We are all one connection away from our dream client or opportunity. It is essential as you build your network to look for authentic opportunities to bring people together.
- Being persistent is something business owners struggle with, but it shouldn't be frowned upon. If you are serious about building a legacy that you are proud of, you will have to knock on a few doors - more than once.
Connect With Rachel Rischal
Find Rachel at: https://www.three-pr.com/
RESOURCES
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Transcript
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| 0:00.0 | As you know, there's no blueprint for entrepreneurship. |
| 0:06.7 | You wear so many hats, you burn the men'side oil, you pour your heart and soul into everything |
| 0:12.1 | that you do. |
| 0:13.4 | But without a doubt, the journey is worth every single second that you put into it. |
| 0:18.6 | I'm Lindsay Pinchuk, host of the Deer Founder podcast. I say this because I've |
| 0:22.9 | lived it for over a decade. I started my first company with $500 in my pocket and a baby in my |
| 0:28.8 | belly. I grew it and I sold it all. This podcast is my weekly letter to you. We'll talk all |
| 0:35.5 | things starting, growing, nurturing, and in some cases, even |
| 0:39.9 | selling a business. Together with some of my closest contacts, I'm here to help you find your own |
| 0:45.1 | success, whatever that means to you. The ride as a founder is the ride of your life. So come on |
| 0:50.9 | and join me for another episode that will get you one step closer to reaching your own founder goals. |
| 1:00.9 | Welcome back to the latest episode of Dear Founder. |
| 1:03.8 | I'm so excited for you to meet today's guest. |
| 1:07.2 | Not only does she Hal from the University of Michigan, but Rachel Rochelle is an amazing Chicago-based PR executive and mom, who took a leap and went out on her own. |
| 1:17.4 | I've admired her since I met her, and I've watched her hustle diligently to find and achieve her own success. |
| 1:23.7 | With nearly 20 years of agency and client-side PR experience, Rachel started three PR, a Chicago-based |
| 1:30.3 | lifestyle PR firm with a focus on food and lifestyle clients. As you'll see on today's episode, |
| 1:36.3 | Rachel has an innate passion for finding, crafting, and sharing compelling stories. She has a ton |
| 1:42.9 | for us. Before going out on her own, she worked as the director |
| 1:46.9 | of marketing and communications for a hospitality group, the director of media relations at Olson, |
| 1:52.8 | and in PR roles for Leo Burnett and Burson Marsteller. Rachel has also worked as a freelance writer |
| 1:58.9 | contributing to national and local outlets, |
... |
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