I think absolutely a brand, whether it's a digital native brand like Revolve or, you know,

if you have a brick and mortar, et cetera, I think more than ever, it's not a, you know,

nice to have. It's a must-have. You need to be able to connect with your consumer in a really

authentic and in a really deep way, and you need to continue to evolve over time. And I think if

you don't, you're almost dead in the water, there's so many different brands out there that are

doing that work. And, you know, that's why it's also important to really make sure that

if you are a brand founder, like, what's your story? What are you trying to tell people?

Welcome to the Lib Edelbee podcast. I'm Katrina Scott. I'm a mom, a passionate female founder,

and a creative brand builder. In the last 15 years, I've been everything from a personal trainer

to a Forbes featured entrepreneur, a New York Times best-selling author, and the co-founder

of the leading fitness empire toned it up. And with that comes CEO, late-night copywriter,

creative director, social media expert, and, of course, the most important job to inspire creativity,

an office intern running up for coffee and donuts for the dream team. I'm humbled and so grateful

for my journey so far, and I can't wait to write new chapters with all of you. Creativity, success,

and making your dreams come to life takes passion, commitment, and a deep, deep love.

And love is fostered and grown through deep connections and purpose, and we're going to do just

that together. From personal life stories to thoughtful conversations with the most inspiring guests,

and ask me anything episodes. My hope is this show will ignite your creative brilliance so you can

flourish and live beautifully. Hi, thank you so much for joining today and tuning in and sharing

with your friends. I want to start this episode with, how are you? You know, I've been thinking a

lot about this question lately, and when you're walking down the street and you see a neighbor,

you say, how are you? You go to the grocery store and that person that's checking out your groceries,

...