I'm Gary Vaynerchuk. I am the CEO and chairman of VaynerX and VaynerMedia and the creator and CEO of VFriends, which means everything that's wrong is my fault.

Amazing. And how is VaynerMedia unique?

VaynerMedia, especially in the landscape of our industry, is one independent and at scale, which is a rarity.

Two, has media and creative under one roof.

So not in a holding company environment where there are separate companies and you create a team for a client.

Like VaynerMedia has hundreds and hundreds of employees both in media and creative and they

work together every day.

So we're dramatically more integrated.

VaynerMedia is unique in that we are one of the stronger creative agencies in the world,

yet most of our industry doesn't think that,

meaning we think in television commercial land in this industry.

So though, even though VaynerMedia has done many,

I think 16 Super Bowl spots now in the last four or five or six years,

we are often thought of as a social creative shop to many people on the other side of this

camera, which is exactly how we want it because we think social creative is actually the

new creative AOR and that's where brand is actually built.

And so I don't think anybody as committed or as talented at the creative product in social, so

I think we're unique there.

We're unique that we're still founder-led, even though we're thousands of employees globally.

And so, and I'm a character.

So that creates a unique thing.

I think I'm incredibly well-parented, and my mother's my hero, so I think we're unique in that

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