I think that a good CEO and just a good business person in general is really thoughtful about

what the great opportunities are and how to capture them, what the big risks are and how to avoid

them.

What could go wrong in your business next week, next month, next year that you need to get ahead

of? And a lot of people miss the ball on those. next week, next month, next year that you need to get ahead of.

And a lot of people miss the ball on those big life or death moments,

which can be opportunities missed or risks unavoided.

Welcome to the Brand Builder podcast presented by capitalism.com.

I'm Max Kerwrick and I advise physical product brands to find their story.

I'm Ryan Daniel Moran and I invest in physical products brands. A physical products brand is arguably the most predictable path to a seven-figure business and we advise them, build them,

buy them, and sell them. This show goes behind them, tracks their success, and hands you the keys to what's working.

Let's dive in.

Hey, a quick note for you Amazon sellers and brands who want to be on Amazon and haven't made it a

priority yet.

I am often asked about changes with reviews or changes with Amazon terms of service or changes

with what's working with ranking and all of that kind of jazz.

And I'm proud that I have partnered with one of our backroom members.

His name is Jeff.

He runs an agency that specializes specifically in optimizing

your Amazon presence. So if you're a brand that is neglecting Amazon and you've heard me talking

about it and you're like, we know we got to get this together, or if you're an Amazon seller and

you know you need to turn your attention to audience

...