How to build a $4.5m revenue company with 0 Full Time Employees
SaaS Interviews with CEOs, Startups, Founders
Nathan Latka
4.6 • 683 Ratings
🗓️ 19 December 2023
⏱️ 17 minutes
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Summary
300,000 homeowners cut their lawns every month with Greenpal who connects them to 35,000 lawn care companies. In 2023, the company did $30m in total lawn cuts and kept 15% of that revenue to generate $4.5m in revenue. They do this all with 0 FTE’s. Why? Bryan wanted freedom. He wanted to travel 11 months of the year while building a company he loved. VC wasn’t an option. Listen in if you’re looking to build a business and life you love with no external pressure. Yourgreenpal.com
Transcript
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| 0:00.0 | You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom. |
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| 0:29.6 | It's like a big Excel sheet for all of these podcast interviews. Check it out right now at gitlatka.com. |
| 0:42.2 | Guys, getcreenpal.com launched in 2013. Last month in November of 2023, 300,000 individual homeowners had their lawn cut in November. |
| 0:48.5 | Those lawns were cut by over 35,000 lawn care companies that make their living on GreenPal. |
| 0:53.6 | The company will do 30 |
| 0:55.4 | million of GMV this year here in 2023, of which about 4.5 million GreenPal keeps as their |
| 1:01.9 | take rate. Their take rate goes between 5 to 20% per job with an average 15% take rate as |
| 1:07.3 | they look to continue to expand. No full-time employees, just three founders. |
| 1:12.2 | Hey, folks, my get today is Brian Clayton. He's the co-founder and CEO of GreenPal, an online |
| 1:17.0 | marketplace that connects homeowners with local lawn care professionals. GreenPal has been called |
| 1:21.2 | the Uber for Lawn Care by Entrepreneur Magazine. It has over 300,000 active users completing |
| 1:25.9 | thousands of transactions per day. Brian, you ready to take us |
| 1:29.2 | to the top? Right on. Nathan, good to be back. It's good to see you again, man. I get so excited |
| 1:33.9 | about these marketplace plays because you basically have two customers. Well, first of what's harder |
| 1:37.9 | because you have two customers you have to sell them to. But once you have them and you're adding |
| 1:41.1 | value, you can put all kinds of other cool things for them, whether it's a SaaS player or something else. Tell people, what is Green Pal today? Is it |
| 1:47.1 | pure marketplace or is there a SaaS component too? Yeah, Green Pal is a 10 year overnight success |
| 1:52.3 | and we're still doing the same thing 10 years in that we started off doing. How do we make ordering |
| 1:57.1 | a lawn mowing service as easy as getting groceries on Instacart or ordering an Uber or, |
| 2:02.8 | you know, ordering food on DoorDash. And so you push a button and you can hire somebody to mow your yard. |
| 2:08.1 | And yeah, we're in our marketplace. We don't charge a SaaS fee or anything like that. We just make a cut of each transaction. |
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