How to build a $100M brand in 5 years in Jeremy Parker
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 13 July 2022
⏱️ 23 minutes
🧾️ Download transcript
Summary
Jeremy Parker is a Serial entrepreneur and award-winning documentary filmmaker. He is currently the Co-Founder and CEO of Swag.com (Acquired by Custom Ink, Nov 2021). Swag.com is the best place for companies to buy and distribute quality swag that people will actually want to keep. They work with 5,000+ companies including Facebook, Google, Apple, Amazon, Netflix, Spotify, and TikTok.
Top 3 Value Bombs:
1. You do not need to know everything; you just need to pick an industry you can fall in love with and start from there.
2. Focus on identifying who the buyer is, and from there, they expand.
3. Overnight success does not happen. You will encounter a lot of failures and learnings along the way. Keep your head up, keep learning, be open-minded, and improve.
Connect with Jeremy for all your swag needs - Jeremy's Email Address
Sponsors:
HubSpot: Customer expectations are at an all-time high, and making things easy is how you'll win. Learn more about how HubSpot can help your business grow better at HubSpot.com.
Thinkific: Download your free report that reveals what the top 20% of course creators are doing right now to be so darn successful at Thinkific.com/firetrends!
Transcript
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| 0:00.0 | Who's ready to rock today Fire Nation JL D here and welcome to entrepreneurs on fire brought to you by the HubSpot podcast network with great shows like salesmen today will be breaking down how to build a hundred million dollar brand in five years to drop these value bombs I have brought Jeremy Parker into E O fire studios Jeremy is a serial entrepreneur in award-winning documentary filmmaker he is currently the co-founder and CEO of |
| 0:30.0 | swag.com swag.com is the best place for companies to buy and distribute quality swag that people will actually want to keep they work with five thousand plus companies including Facebook Google Apple Amazon Netflix Spotify and tick talk and today Fire Nation will talk about customer target methods will talk about growth trajectories the importance of brand and a crowded markets and so much more when we get back from thinking hours sponsors still think you can create an online course the same way you did five years ago think again |
| 1:00.0 | think if it has looked at the top 20% of course creators to see what they're doing now to be so darn successful find out for yourself at think if it dot com slash fire trends business made simple hosted by Donald Miller takes the mystery out of growing your business recent episodes like how to attract and retain top talent and how to make more money with your current products are straight fire listen to business made simple wherever you get your podcasts Jeremy |
| 1:30.0 | say what's up to fire nation and share something that you believe about becoming successful that most people disagree with |
| 1:39.6 | Hey John great to be here I would say most entrepreneurs think they need to have all the answers from day one and really you just need the vision or not even the vision you need to pick an industry that you feel like you would |
| 1:52.8 | know fall in love with that you want to be part of the next seven years so really that's it you gotta go out there for yourself out there learn from your customers |
| 2:01.7 | get feedback constantly adapt constantly pivot and you'll ultimately find the right solution the right results but most people feel like they need that |
| 2:11.0 | information from day one before they start and you really don't you just need to start that's the main thing |
| 2:15.2 | so Jeremy today we're talking about how to build a hundred million dollar brands in just five years so let's start at the beginning what's your backstory |
| 2:26.2 | yeah so I was a documentary filmmaker in college and I graduated from Boston University and I won the audience award at the 2006 |
| 2:34.8 | bell Film Festival and I thought that that was going to be my career and remember I was on the top of the mountain in Val Colorado |
| 2:41.2 | and I looked at the audience in half the room were these major celebrities that everyone turned over in half the room were these more |
| 2:47.0 | struggling artists or more creatives and I did an internal gut check and I asked myself two questions number one |
| 2:54.2 | do I love what I'm doing and number two am I that good at it and both answers for no and I realized at that moment |
| 3:00.4 | that this is not the career for me so got back to college I was a junior in college at this point I want to figure out |
| 3:06.8 | what I want to do with my career moving forward and I thought maybe I could become an entrepreneur I didn't really know that much about |
| 3:13.0 | entrepreneurship I never started the business but right when I graduated college I started my first business mostly as a way to learn about |
| 3:20.2 | when I was good at when I enjoyed what I want to do with my career and I did several different startups from starting a |
| 3:26.8 | t-shirt company right out of college to starting a company where we partner with celebrities and own their social media |
| 3:34.0 | presences and did product placement in YouTube videos to you know all these kind of different things and I ultimately found |
| 3:40.6 | myself really super interested in the promotional product space for my first job at college and I and building brands and I |
| 3:48.8 | started swag.com and in 2016 really trying to focus on today's buyer the millennial and giving them the best |
... |
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