How To Beat Your Competition By Making Your Product Special - Brett Berish

Social Proof Podcast

Social Proof Network

Entrepreneurship, Business

5 • 2K Ratings

🗓️ 8 April 2022

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Brett Berish is the CEO of Sovereign Brands and the creator of its most popular : Belaire , America's fastest- growing French sparkling wine brand. Running a family-owned, multi-generational, global company comes with a lot of insight, perseverance, and genius business acumen. In this classic episode of the Social Proof Podcast we sit down to discuss :

His early upbringing and growing up as the kid who had " a million ideas" and what it takes to pick one lane and stick with it.
Navigating through the wine and spirits industry and maintaining consistency, honesty, and authenticity within how the Sovereign Brands group of companies compose business.
Selling Ace of Spades: how it launched him into being able to produce other brand ideas.
The truth behind SELF MADE : why he is inspired by the path of others and his passion to capture those stories for others to learn from .
Choosing Ideas : the power of getting quiet enough to navigate to choosing your "winner."
Branding vs. Re-Branding : knowing when to part ways with a brand as your baby or taking the time to repackage it.

and so much more!

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Transcript

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0:00.0	Ladies, gentlemen, welcome to the colorful world of Skittles.
0:03.9	Skittles brings you a jolt of five fruity flavors in every bite,
0:08.3	giving you the chance to taste the rainbow like never before.
0:11.2	Break free from the ordinary day-to-day with the help of Skittles, Chewy Candy.
0:15.4	Kittles is a must in my candy jar.
0:17.6	Movie snack, even my secret, so an afternoon pick me up.
0:21.2	And I don't even care who knows it.
0:23.1	At a splash of joy to your day with Skittles,
0:25.6	there's nothing better than fruity fun that tickles your taste buds.
0:29.1	Taste the rainbow.
0:30.7	Previously on the social proof podcast.
0:33.7	I need to do things differently.
0:35.4	I need the story to be different.
0:36.8	I need the product to be better.
0:40.0	It's no different than any of my other brands.
0:42.6	The first thing I focus on with any of my brands is the taste.
0:46.2	Whatever category I'm entering, there's the competitors I'm after.
0:50.6	I need to be better than them.
0:52.7	Forget the celebrity, forget the promotion,
0:54.7	forget anything.
0:55.5	If it's not, if bamboo isn't better than it's competitors,
0:59.9	all the other rums in the category, even cognacs,
	...

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