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The Graham Cochrane Show

How to be RICH and HAPPY (and why most aren’t)

The Graham Cochrane Show

Graham Cochrane

Careers, Entrepreneurship, Business, Self-improvement, Education

5.0520 Ratings

🗓️ 11 March 2025

⏱️ 34 minutes

🧾️ Download transcript

Summary

►► Apply for my private coaching group The Effortless Business Accelerator: http://grahamcochrane.com/eba

Ever feel like the only way forward in business is bigger, faster, more? We’re told that success means endless growth—more revenue, bigger teams, scaling to the moon.

But here’s the truth: I keep meeting entrepreneurs who made it… and they’re exhausted, unfulfilled, even miserable. They blew past their happiness point chasing more, only to realize it didn’t give them what they were really after.

So today, we’re breaking down the myth of endless growth—and how to build a business that actually makes you happy.

And be sure to stay to the end where I share my business happiness formula!

Chapters
00:00 The Myth of Endless Growth
09:05 Optimizing for Happiness vs. Growth
18:41 The Business Happiness Formula

Explore more on my website: https://www.grahamcochrane.com
Follow me on Instagram: @thegrahamcochrane

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to the Graham Cochran Show where each week I help you create more money, margin, and meaning in your life.

0:08.9

I'm your host, of course, Graham Cochran.

0:11.5

Let's get into it.

0:17.1

You ever feel like the only way forward in business is bigger, faster, more? We're told that success

0:24.4

means endless growth, more revenue, bigger teams, scaling to the moon. But here's the truth.

0:32.0

I keep meeting entrepreneurs who made it and they're exhausted, unfulfilled, even miserable.

0:41.1

They blew past their happiness point, chasing more, only to realize it didn't give them

0:46.5

what they were really after. So today, we're breaking down the myth of endless growth and how

0:52.6

to build a business that actually makes you happy.

0:55.5

And be sure to stay to the end where I share my simple but powerful business happiness formula.

1:01.5

Let's dive in.

1:02.2

So I'm your friend and I want you to be both rich and happy.

1:06.7

I think I would choose happy over rich.

1:09.1

I don't think you need to be rich to be happy,

1:16.6

but we're here on this channel, on this show, to grow our businesses. And so, yeah, you want to make more money. I don't think you would be watching this or listening to this if you

1:20.2

didn't. So the question is, can you be rich and happy? Or more importantly, and more

1:25.8

specifically, can we grow a business to reach the

1:30.5

income goals that we have and also save our soul? And really keep our happiness because

1:38.7

there is a moment where you cross over and now you're richer in a fiscal sense, in a monetary sense,

1:47.8

but you are poorer in a happiness and a joy sense. And I know this sounds crazy. If you're

1:54.0

really struggling financially, you're like, this is BS. It's not BS. It's just a problem you haven't been able to deal with yet. And it's a problem

2:02.9

I hope you get to deal with because that means you'll be out of your financial turmoil. And this is

...

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