We live in a world caught between two extremes. In one breath, we eschew and vilify masculinity and traditionally “manly” virtues, labeling them as “toxic” and detrimental to society. Yet in another, we revel in them. Subconsciously pining for a resurgence in traditional masculinity.

We are enamored with the classically masculine archetypes that proliferate our favorite movies, books, and TV shows (think Jon Snow, Don Draper, Hank Moody, and Captain America).

The blood in our veins rips at the sight of a vicious knockout in the UFC and, as we watch the victor leap to the top of the cage with his arms held high in the air, we can’t help but imagine ourselves standing in his place…the taste of blood on our lips, the deafening roar of the crowd filling our ears, and the inner confidence of knowing that we are capable of handling ourselves in conflict.

Yet all of our imagining does little to change the way we feel and show up in life.

Despite our desire to “be the man”, to feel strong, accomplished, and powerful…our desires are left unmet. We are not the hero of our lives so we allay our growing sense of emasculation by watching other hero’s through a steady stream of action movies, video games, and extreme sports. 

The reason is simple…

Men today are lost. In the famous words of Bob Dylan, “The times, they are a-changing.” And modern men have failed to evolve with the changing times.

As feminism has given rise to unprecedented equality men are faced with a growing and inescapable sense of obsolescence.

Men aren’t needed in the way that we once were and, our seeming lack of utility has left men wondering, “What the hell am I supposed to do now?” We no longer have clear roles in society and men all over the world want to know how to be more masculine and even if it’s okay.

And today, I'm going to give you the answers you've been looking for.