How To Be A Solutions Curator

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8 • 836 Ratings

🗓️ 2 March 2022

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

An interesting conversation I had with my buddy Chad Woolner about your real identity as a business owner. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing In this episode of the Marketing Secrets podcast, Russell Brunson discusses a concept he learned from his friend Chad Woolner called "being a solutions curator." He shares his experience of attending his kids' wrestling tournament and chatting with Chad, who applied internet marketing principles to his chiropractic practice. Chad introduced the idea of being a solutions curator to his fellow chiropractors, emphasizing that they are not just chiropractors or marketers but solutions curators. The concept revolves around understanding that clients come seeking solutions to their problems, and it's the practitioner's job to curate various solutions to address those problems comprehensively. Brunson draws parallels between Chad's approach and his own philosophy of curating the best marketing practices for his audience. He encourages listeners to view their businesses through the lens of being solutions curators, focusing on serving their dream customers by providing curated solutions tailored to their needs. He emphasizes that this perspective shift can lead to breakthroughs in business strategy, including the development of value ladders, different offers, upsells, downsells, cross-sells, and backend sells. Brunson suggests that by adopting the role of solutions curators, entrepreneurs can better serve their audience and create more value. He concludes by thanking Chad for introducing the concept and encourages listeners to share the episode if they found it valuable. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	What's up everybody? This is Russell Brunson. Welcome back to the marketing seekers podcast. On today's
0:04.3	episode, I'm going to share with you something kind of interesting, at least for me.
0:09.6	I was at a wrestling duel with watching my kids wrestle and had a chance to hang out with Chad
0:15.5	Wulner, who's one of my friends, who's a chiropractor, who's, you know, someone who's been using
0:19.3	click funnels and all these philosophies in his chiropractic business.
0:22.6	And he came up with the principle, I think,
0:25.6	was really powerful called being a solutions curator.
0:28.9	So I'm going to cue up the theme song.
0:30.2	We'll come back and talk about it.
0:31.1	And how it's a different lens to look at you and your business.
0:34.2	I think it's going to help you guys a lot. So with that said, let's hear the theme song.
0:39.0	So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture
0:44.7	capital for spending money from our own pockets? How do we market in a way that lets us get our
0:50.0	products and our services and the things that we believe in out to the world and yet still
0:54.8	remain profitable.
0:56.7	That is the question in this podcast will give you the answers.
1:00.9	My name is Russell Brunson and welcome the marketing secrets.
1:08.4	All right, welcome back.
1:09.6	I got to think of a better way to transition to that. I don't really know.
1:12.0	But anyway, so this was interesting. So, as you guys know, I am a part-time internet marketing
1:21.0	nerd, full-time dad. And so right now it's the kids' wrestling season. And so for me, it's like
1:26.5	every day at 2.30, no matter how busy or stressful or anything
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Russell Brunson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Russell Brunson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.