How To Be A Jefa | Ashley K. Stoyanov Ojeda
Yo Quiero Dinero
Jannese Torres
4.8 • 616 Ratings
🗓️ 16 June 2025
⏱️ 63 minutes
🧾️ Download transcript
Summary
Episode 328 talks about how to be a jefa, featuring Ashley K. Stoyanov Ojeda. Listen now!
Ashley K. Stoyanov Ojeda is a first-generation Latina entrepreneur, bestselling author, and business strategist helping diverse founders and thought leaders build impactful businesses and grow their brands. With over a decade of experience across nonprofits, media, tech, and creative industries, she blends business development with community building and storytelling. Ashley is the author of Jefa in Training, the first Spanglish business-launching toolkit, and the creator of La Hoja, a newsletter sharing business and personal growth insights through a first-gen Latina lens. Her work has been featured by Forbes, Nasdaq, Business Insider, and more.
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Transcript
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| 0:00.0 | It sounds like a lot of your success has been unrelenting willingness to just show up in spaces and ask people the questions that need to be asked. Where do you think that confidence comes from? And how do you think people who may tell themselves, I'm not good at networking. I don't know what to do. What advice you have for that? Now it's definitely confidence because I have years of experience. But in the beginning, I don't think it was confidence. I think it was more. I don't have another option. |
| 0:01.8 | I don't have it was confidence. |
| 0:20.9 | I think it was more, I don't have another option. I don't have a plan B. I think that happens to a lot of us that end up starting businesses, like especially so many people are getting laid off right now. It's like, what do I do if I can't find another job? The job market's tough. Like start a business. okay so how do I do that I have to get out there all right because if I don't get out there |
| 0:21.3 | people are not going to find out there. another job. The job market's tough. Like, start a business. Okay, so how do I do that? I have to get |
| 0:38.5 | out there. All right, because if I don't get out there, people are not going to find me. So for me, |
| 0:43.0 | it was just thinking, this is the only way that I may have a shot at changing my life. I told myself, |
| 0:49.4 | I have to at least give myself a shot. And I do think that that is the one thing about me that I've always had is like, |
| 0:56.3 | I knew that I deserved a shot at doing something else and having a different life |
| 1:01.6 | and breaking the cycle, if you will. |
| 1:04.6 | And I knew that I deserved that shot. |
| 1:07.1 | Even now, you know, that I've had a certain level of success. |
| 1:10.6 | I like think about |
| 1:11.2 | what my next steps are and all of my ideas sound insane and super out of the box, but I'm like, |
| 1:18.0 | I deserve the shot. So what's the worst I could happen? I think I'll just take it. |
| 1:24.9 | You're listening to Joquiero Dinoero, a personal finance podcast for the modern Latina. |
| 1:30.8 | I'm your host, Janice Torres, award-winning Latina personal finance expert. |
| 1:35.6 | I didn't always have my financial shit together, but when I started looking for POC-friendly personal finance podcasts, I couldn't find any. |
| 1:43.2 | And so Yo Chiro Dino was born. |
| 1:45.0 | On this show, I'll show you how to make dinero, how to keep your Dino and, most importantly, |
| 1:50.1 | how to make it grow. Each week, I'm connecting you with the most brilliant minds in the world of |
| 1:54.7 | money and business. So you can learn about investing, entrepreneurship, and building wealth. |
| 1:59.6 | The best part, I'm dishing up all this |
... |
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