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Lunch With Norm - The eCommerce & Amazon FBA Podcast

How To Audit Your Amazon PPC Like A Pro w/ Noemi Bolojan - Ep - 592 - Lunch with Norm

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

51.4K Ratings

🗓️ 31 May 2024

⏱️ 50 minutes

🧾️ Download transcript

Summary

On today’s Lunch With Norm, we are with an accomplished Amazon seller and private label owner, Noemi Bolojan! We discussed how to audit your Amazon PPC like a pro. Find out what common mistakes are made during Amazon PPC audits. Our guest expertise led to the creation of Scale Wave, an agency focused on Amazon PPC advertising.   This episode is brought to you by Post Purchase Pro   Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.   For more information visit https://www.postpurchasepro.com/lunch   This episode is brought to you by Startup Club   Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.   Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.   For more information visit https://Startup.club   This episode is brought to you by Seller Basics   Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.   Consider Seller Basics your Amazon account's comprehensive health plan.   For more information visit https://www.sellerbasics.com   In this episode, an accomplished Amazon seller and private label owner, Noemi Bolojan is here. Today, we discussed how to audit your Amazon PPC like a pro. Her expertise led to the creation of Scale Wave, an agency focused on Amazon PPC advertising.   This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Transcript

Click on a timestamp to play from that location

0:00.0

We had that you had to spend a minimum of $300.

0:06.9

That was per month.

0:08.0

It wasn't per day.

0:09.4

It's per month.

0:11.8

And just so people were serious.

0:13.9

And we had a lot of pushback because that was too much.

0:18.4

$300 a month.

0:29.8

Lunch with a new. Hey, everyone, it's Norm Ferrar, aka the Beard Guy here,

0:32.7

and welcome to another Lunch with Norm,

0:34.7

the e-commerce and Amazon FBA podcast.

0:37.9

Today, we're discussing how to audit your Amazon PPC account like a pro.

0:44.3

What are the common mistakes made during your Amazon PPC audits?

0:49.3

What are some of the key metrics that you have to know?

0:51.7

And what changes you should make to your Amazon PPC campaign

0:56.3

after identifying low performing keywords. All right, welcome to the Lunch with Norm

1:03.9

e-commerce and Amazon FBA podcast. All right, like I mentioned, we're going to be talking about

1:09.8

how to audit your Amazon PPC like a pro.

1:13.7

Our guest is an accomplished Amazon seller and private label owner.

1:19.1

She's built a solid foundation over four years.

1:22.4

Driven by need to support her brand in 2020. She mastered Amazon advertising through extensive self

1:30.6

self study. Let's see if I can get that out. Her expertise led to the creation of scale

1:38.0

wave and an agency focused on Amazon PPC advertising. And this is the first time guest. This is Naomi

...

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