Do they believe that your way is in fact a better way? Have you made it easy to understand?

Is it simple? Because simplicity leads to conversations and conversations lead to conversions.

Let's talk about leads. Getting leads, cultivating leads, and closing those leads. Welcome to the

Jasmine Star Show where today we talk about business and marketing. When I said today, I actually

mean every episode

is what we're focusing on. I always like to focus my intentions on, yes, building a better

business, but also becoming a better leader and a better person along the way. And I believe

that better comes by way of education. And sometimes education makes me feel a little bit

uncomfortable. I have to put myself in new rooms, new spaces, and with new people. But if I want

change, I must change. And one of the things that I discovered, there is a podcast with Billy Jean,

and I'm going to link to it in the show notes. But one of the things that he had said was so powerful,

and he was talking about some really cool marketing strategies. But one of the things that he had said was so powerful, and he was talking about some really cool marketing strategies.

But one of the things that he said is, in order to change, you need to change your environment.

And I don't know why that simple sentence really revolutionized what I did in 2024 to get out of my space and into new spaces.

I'm going to get to that in a second.

But before we do,

let's go back to our intention around leads. In 2025, I made the commitment to grow my leads.

I needed to create and cultivate a new brand of people, a new set of people who are going to be

in my orbit and who I could serve. So I have a newsletter

list and has hundreds of thousands of people on it. But as the business changes, I need to also

change the focus of who I'm serving. And so of course, anybody who's on my list, I want to

continue to serve. But if I want to grow and get new leads in a different way, I have to

...