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Online Marketing Made Easy with Amy Porterfield

How to Align Your Business Strategy for Long-Term Success

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.94.9K Ratings

🗓️ 15 April 2025

⏱️ 40 minutes

🧾️ Download transcript

Summary

The Smartest Entrepreneurs Know When to Pivot—Here’s How to Spot and Fix a Strategy That’s Holding You Back What if the reason your business growth has stalled isn’t due to a lack of strategy—but rather the wrong strategy? You might be unknowingly following an anti-strategy, a sneaky business misalignment that costs time, money, and momentum. In this episode, I’m pulling back the curtain on my own anti-strategies—the costly decisions I thought were game-changers but turned out to be massive missteps. From a coaching program that almost derailed my core business to a CRM migration nightmare that drained time and resources, I’m sharing the hard-earned lessons that will help you avoid making the same mistakes. If you’ve ever felt stuck despite implementing all the "right" strategies, this episode is for you. I’ll walk you through exactly how to identify and course-correct an anti-strategy before it costs you big time. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ An Anti-Strategy Is a Strategy That Works Against You – Sometimes, a plan seems smart on paper but lacks alignment with your core business goals. If a new project pulls you away from your primary revenue drivers, it could be an anti-strategy in disguise. 2️⃣ Misalignment Costs More Than You Think – Whether it’s wasted time, lost revenue, or team frustration, making decisions in a silo (without the right input) leads to costly detours. The key is bringing the right people into the conversation early. 3️⃣ The Fix? Strategic Check-Ins & Gut Instincts – Regularly review your business goals and ask, “Is this truly moving us forward?” If your gut tells you something is off, trust it. Pausing and pivoting sooner rather than later can save you from a painful misstep. RESOURCES MENTIONED IN THIS EPISODE: Check out Growth Tools: growthtools.com  Take Patrick Lencioni’s Working Genius Assessment: workinggenius.com  Listen to my episode on the “all-or-nothing” mindset:  How To Stop Being An All-or-Nothing Thinker  MORE FROM ME Follow me on Instagram @amyporterfield Watch The Amy Porterfield Show on YouTube: youtube.com/AmyPorterfield  Subscribed is back—and this bootcamp is better than ever. For just $37, I’ll walk you through the exact steps to start building an email list you can monetize from day one. This live bootcamp kicks off Monday, and it’s especially for you if you’ve been putting off list-building because it felt too overwhelming (been there 🙋‍♀️). Let’s make it simple, doable, and actually fun and profitable. Step by step, together. 👉 Click here to join the Subscribed Bootcamp — I can’t wait to see you there! SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Transcript

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0:00.0

Hey there. Welcome to the Amy Porterfield Show.

0:11.4

Could your business growth be slowing down, not because of a lack of strategy, but because of an anti-strategy?

0:21.9

Hey, before we get going today, I have some exciting news.

0:26.4

My live boot camp subscribed is back and better than ever.

0:30.9

Subscribe 2025 is focused on helping you attract your first 100 email subscribers who will become your first online buyers.

0:39.7

If you dream of quitting your 9 to 5, but you need proof that you can make money first,

0:45.8

subscribed will help you grow your email list so that you'll know exactly who you'll sell to

0:51.0

when it's time to promote your offer. Now, I do this with four easy-to-follow

0:56.2

live trainings, a private community to ask questions and pitch and catch ideas, accountability,

1:03.0

if you find yourself procrastination scrolling more often than you'd like to admit, all in a clear

1:09.5

beginner-friendly,

1:12.5

first this, then that kind of framework that you can easily follow

1:14.3

inside the boot camp over a week.

1:16.9

All for just $37.

1:19.4

Now, I only offer this once a year,

1:22.0

so I want you to go to amyporterfield.com

1:24.1

forward slash subscribed.

1:26.2

Right now, don't wait.

1:30.2

Amy Porterfield.com forward slash subscribed right now. Don't wait. Amy Porterfield.com forward slash subscribed and I'll see you inside. You might not know this, but I almost had a coaching program

1:38.7

where you could hire a coach on my team, work with them one-on-one to help you create and launch your digital course

1:47.2

from scratch. Sounds good, right? Well, I thought it sounded good as well, and I was really excited

1:53.2

for this new opportunity in the business. This was, I don't know, a year or two ago when we started

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