How to (Actually) Build Culture in Your Business in 2026
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 31 May 2026
⏱️ 18 minutes
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Summary
In this episode, I sit down with leaders in the self-storage industry on the No Vacancy Podcast to discuss the vital importance of culture in a commoditized world. I dive deep into why the intent of a leader is the foundation of any successful business and why I’m visceral to negativity in the workplace. I also share my perspective on whether empathy is a "teachable" trait and provide an update on my lifelong goal of buying the New York Jets.
Transcript
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| 0:00.0 | What is the intent of the actual leader? |
| 0:02.9 | Does the actual leader give any craps about their people? |
| 0:07.0 | Or is it all about selfish need for them to maximize all the money |
| 0:10.3 | for themselves and buy whatever they need to buy |
| 0:13.2 | to close the gap of their insecurities? |
| 0:15.6 | This is the Gary Vee Audio Experience. |
| 0:20.1 | I'm Chris, you know Andrew, this is Brian over here. |
| 0:22.6 | Good day. |
| 0:23.6 | Thank you so much for your time. |
| 0:24.6 | We want to get right to it if that's all right with you. |
| 0:27.6 | Please. |
| 0:28.6 | Keep it productive. Okay, great. |
| 0:30.6 | We're in a self-storage industry, fairly commoditized industry. |
| 0:36.6 | What do you think the best way for a fairly commoditized industry, what do you think the best way for a fairly |
| 0:40.3 | commoditized industry to go about building a culture? A culture? An internal |
| 0:47.0 | culture? Yeah, it's the best way to get that started and do you think it's |
| 0:51.9 | valuable for a commodity like self storage? |
| 0:55.4 | Yeah, I mean, I would argue most businesses |
| 0:59.1 | are actually a commodity. |
| 1:00.8 | That most businesses actually have enough different competitors |
| 1:04.3 | that there's optionality for the end consumer |
| 1:07.2 | which then creates the framework of commodity. |
... |
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