Hey everybody you're listening to one of the top 10

Podcasts of the year today.

We'll go to it in a second,

but I just want to say one more time.

Hope you're enjoying the holidays so far.

Hope everyone's healthy,

and I can't wait to hit the ground hardcore in 2024 and I'll see you there.

Attention is the number one asset.

Hello everyone. I'm going to get started with some discord questions. So first we have just

jay pegs. They asked how do you approach the task of building a brand from

scratch and what strategies have you found to be most effective in building brand recognition and loyalty?

That's a great question. The challenge is patience and I think we're feeling it in

an F.T. land a lot because of you know the pricing and things of that nature.

You know, when you're going to build something meaningful, if you think about Marvel or

Disney or Nike or could you imagine if they stopped at year two or if we

decided to judge the brand at year two it takes time year two I was just

starting to figure out how to make wine videos of the Gary V brand right or like the

companies we work with so you know I think the way I think about it is you need to be

relevant to people around their interests.

You need to be in the places where their eyes are.

And there's a lot of ways to go about it.

And I think for me personally, I try to pay attention to where's the attention of the

...