Real quick guys, if you can think about how you found this podcast, somebody probably

tweeted it, told you about it, shared it on Instagram, or something like that.

The only way this grows is through word of mouth. And so I don't run ads, I don't do sponsorships,

I don't sell anything. My only ask is that you continue to pay it forward, do whoever showed you,

or however you found out about this podcast that you do the exact same thing. So if it was a review,

if it was a post, if you do that, it would mean the world to me and you'll throw some good comment

out there for another entrepreneur. Happy Thursday, everybody. Hope you guys have an amazing day

and start or end to your work week and through entrepreneur. It's just the middle of anything

because you're working all the time. Anyway, the strongest profit lever in business,

and how to use it. So a lot of times, I mean, I like talking about this stuff. It's probably my

favorite topic in the world. And I feel like I've made a few more mindset videos lately. So I

want to make one about the monies. So I've been in a deep, deep, deep dive reading books. And I

have come into business a lot with the man named Patrick Campbell. He owns two companies,

one called Price Intelligently, one called Profit. Well, they are SaaS companies. And Price

Intelligently is a company that just reviews and just works on tons and tons of data around SaaS

companies. And the reason that I think it's really interesting is that there are so many principles

that he's been able to back with data, looking at 10, 11,000 different companies in terms of payment

structures, and just tons of different data that he used that I thought I would share some of the

findings that I've had with you. So when they did an analysis of all the blog posts written

specifically towards SaaS businesses, which is software as a service, you don't know what SaaS means.

And for many of us, we are in the service business. So a lot of the findings, the majority of them

apply directly to what we do. And so, anyhow, many of you are maybe some of you've heard of the

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