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Witness History

How Tinder changed the dating game

Witness History

BBC

History, Personal Journals, Society & Culture

4.41.6K Ratings

🗓️ 14 April 2022

⏱️ 10 minutes

🧾️ Download transcript

Summary

It’s 10 years since the dating app Tinder was set up. It sparked a revolution in online romance by offering singletons a swipe function and the possibility of viewing the profiles of potential soulmates based nearby. The app has now been downloaded by tens of millions of users worldwide. Rachel Naylor speaks to Chris Gulczynski, one of the co-founders of Tinder.

Image: The Tinder logo on a billboard in the US in 2016 (Getty Images)

Transcript

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0:00.0

Choosing what to watch night after night the flicking through the endless

0:06.8

searching is a nightmare we want to help you on our brand new podcast off the

0:11.8

telly we share what we've been watching

0:14.0

Cladie Aide.

0:16.0

Load to games, loads of fun, loads of screaming.

0:19.0

Lovely. Off the telly with me Joanna Paige.

0:21.0

And me, Natalie Cassidy, so your evenings can be a little less

0:24.9

searching and a lot more auction listen on BBC sounds. Hello and thank you for downloading the Witness History Podcast from the BBC World Service with me

0:41.4

Rachel Naylor. Today I'm going to take you back 10 years to the birth of the

0:45.2

dating app Tinder. It revolutionised online dating by introducing a swipe function and allowing

0:50.7

users to see if any potential matches were nearby.

0:53.4

I've been speaking to one of the co-founders of Tinder.

0:55.9

It's 2012 and software designer Chris Kaczynski and his colleagues are brainstorming a new name for their dating app.

1:05.0

We were tossing around all sorts of different words like jive, flirt.

1:10.0

I had like a whole canvas of names that we were like flipping through.

1:14.0

But Tinder just kind of stuck right. I did kind of gave the right word imagery of a match starting a flame, you know.

1:20.0

So Tinder would help spark the kind of burning passion the team wanted their users to feel

1:26.5

when they saw someone they liked. The name stuck and Tinder has now been downloaded

1:32.0

more than 430 million times around the world.

1:35.0

What a crazy experience! How wonderful it was to like do something kind of on the cutting edge of technology

1:41.0

and then to see like just this wide-scale adoption.

1:45.6

There's an untold amount of engagements and marriages and children.

...

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