How This YouTuber Gets 100k+ Views with Only 60k Subs

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 29 November 2024

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2875, Eric Siu and Neil Patel discuss the importance of quality content creation on platforms like YouTube. They share insights on how a YouTuber with fewer subscribers can achieve high view counts through meticulous content production and strategies for growing a YouTube channel. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Power of Quality Content Creation (02:47) Strategies for YouTube Growth (06:10) Effective Outreach and Engagement Techniques (08:17) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	There's a YouTuber that only has 60K subs, but he gets 100K views per video.
0:04.3	And these are long-form views, which are more valuable than short-form views.
0:07.5	What do you think the secret is?
0:13.0	Storytelling and keeping people engaged.
0:16.0	How many hours do you think he spends on each video?
0:19.0	How long the video is?
0:22.1	Or how many hours?
0:27.9	These videos are like 12 minutes or these videos are 12, 16 minutes, which is a 43-minute one.
0:29.9	Okay, so how long to produce the video?
0:30.5	Yeah.
0:32.6	Well, I mean, overall, just all in.
0:37.3	Yeah, so recording, production, cutting, editing, maybe 10 to 24 hours? 40 to 50 hours per video. That's a lot, right? So full script writing, custom animations, perfect
0:42.3	sound design. And it's all to keep people hooked in, the engagements. You have to find
0:46.8	the right moments to hook them in, right? You've got to find the right moments to keep them
0:49.3	retained as well. So it says, while others have asked their content, he made six videos last year, that's it, and gained 30K subs.
0:55.8	Quality versus quantity.
0:56.9	Now, I think six is a little on a lower end, but he should probably do a little more.
1:02.6	One a week.
1:03.3	One a week.
1:03.9	Yeah, one a week.
1:04.6	I do think it's better to spend more time, right?
1:06.9	Like the problem with Neil and I is we have businesses to run, and, you know, that's a little bit of a cop-out. But, you know, at the end of the day, I do think- No, we still produce content. Yeah. We just can't spend 40 hours producing one video, but we do produce content. And you could be in a position like Eric and I, do whatever you can that works for your schedule,
	...

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