How This Podcast Makes $18M a Year

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 1 January 2025

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2893, Eric Siu and Neil Patel discuss the financial success of popular podcasts, the ongoing debate about remote versus in-office work, the importance of performance metrics, Amazon's advertising strategies, Google's ranking algorithms, the significance of product quality, and the benefits of using Instagram's trial reels for content creation. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Financial Power of Podcasts (03:13) The Remote Work Debate (06:04) Performance Metrics in the Workplace (08:55) Amazon's Advertising Dominance (12:09) Google's Ranking Algorithms (15:04) The Importance of Product Quality (18:43) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

Click on a timestamp to play from that location

0:00.0	All right. So do you want to know about the podcast that makes $18 million a year?
0:05.1	Sure. So Scott Galloway's podcast make $18 million in revenue year. So basically, he has the Prof G podcast, which makes $6 million.
0:13.6	Basically $25,000 per episode. And he has pivot, which he does with Kara Swisher, who used to be a reporter for all things digital.
0:22.5	Yeah, all things digital. You're right. With Kerswisher, so that makes $10 million here. That's
0:26.3	100K per episode. And then he has another one called Raging Moderates with Jessica Tarlov. That one does
0:31.5	$2 million year. That's 20K per episode. So he shared the podcast revenue data on Prof G. And I think he said he'd love to do like, you see these big deals happening, right?
0:40.2	You saw the Rogan deal was a couple hundred million dollars.
0:43.0	Call Her Daddy was 80 million or 125 million, something like that.
0:47.0	Rogan was that for one year or multiple years?
0:50.3	I don't know.
0:51.8	You can look it up.
0:52.6	Joe Rogan.
0:53.4	I think he's certainly saying that he's open to, I think CNN is a suitor.
1:02.1	Joe Rogan, $250 million for a year deal.
1:04.9	Okay.
1:05.5	So that's a good chunk of money, right?
1:06.8	But I think, so their deal with Vox is coming up this year.
1:09.7	And then CNN's like a potential suitor
1:11.4	because Swishers already air on on air TV contributor um this is interesting because I think podcasts are
1:17.9	becoming more and more valuable and we're seeing a lot more of these deals happen and that's exciting
1:21.9	so what's the other one called call your daddy call no dude you keep saying call your daddy
1:26.8	dude because you call her daddy I don't know too call your daddy? No, dude. You keep saying call your daddy, dude. Call her daddy.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.