How this iconic restaurant is storytelling its way to better business
Take-Away with Sam Oches
Nation's Restaurant News
2.5 • 15 Ratings
🗓️ 23 July 2024
⏱️ 25 minutes
🧾️ Download transcript
Summary
In this episode of Take-Away with Sam Oches, Sam talks with Mike Ungaro, the CEO and co-owner of San Pedro Fish Market, an iconic restaurant on the San Pedro waterfront south of Los Angeles. Mike is part of the third generation to lead San Pedro Fish Market, and he helped the restaurant launch a hit online TV series, “Kings of Fi$h.” He joined the podcast to share how San Pedro Fish Market has capitalized on its status as a Southern California icon and how it’s seized control of its narrative to the betterment of the business.
In this conversation, you’ll find out why:
- You should pay attention to how your guests are engaging with you
- It’s never been easier to turn your brand into a show
- Content is king, so make it a priority
- Any part of your story you leave blank, customers will fill in
Have feedback or ideas for Take-Away? Email Sam at [email protected].
Transcript
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| 0:00.0 | Hey there, welcome to take away with Sam Ocas, a podcast from Nation's Restaurant News. |
| 0:14.0 | I am Sam Ocas, editor-in-chief here at NRN, and this is the show where I give you an all-access pass |
| 0:19.3 | to the restaurant industry's most influential decision-makers. |
| 0:22.8 | This week I'm talking with Mike Ungaro, the CEO and co-owner of San Pedro Fish Market, |
| 0:28.6 | an iconic restaurant on the San Pedro Waterfront south of Los Angeles. |
| 0:34.1 | Mike is the third generation to lead San Pedro Fish Market, which was started by his |
| 0:39.2 | grandfather in 1956. But it's not just the history of this restaurant that is epic. It is 55,000 |
| 0:47.1 | square feet, and it has 3,000 seats serving 2 million customers per year. Today, it claims four Guinness World Records and a position |
| 0:56.8 | on the top 10 most Instagrammed restaurants in the world. All of this helped San Pedro Fish |
| 1:02.7 | market catch the attention of producers who have helped to turn the restaurant and the family |
| 1:08.0 | running it into a hit online series called Kings of Fish. |
| 1:12.8 | Mike joined the podcast to share how San Pedro Fish Market has capitalized on its status |
| 1:17.6 | as a Southern California icon and how it has seized control of its narrative to the betterment |
| 1:23.9 | of its business. |
| 1:25.3 | In this interview, you will learn more about why you should pay |
| 1:27.9 | attention to how your guests are engaging with you, why it's never been easier to turn your |
| 1:32.9 | brand into a show, and how any part of your story that you leave blank, your customers will |
| 1:38.7 | fill in. Jumping out into my interview with San Pedro Fish Markets, Mike Ungaro, which was filmed on the floor of the recent National Restaurant Association show in Chicago. |
| 1:49.7 | Also, don't forget to stick around after the interview, as I will share my four takeaways from this discussion, actionable insights that you can take with you on the go. |
| 2:05.8 | I'm here with Mike Ungaro of San Pedro Fish Market. |
| 2:06.8 | Mike, thanks for joining me today. |
| 2:08.5 | Hey, thanks for having me. I'm glad to be here. It's going to be great. |
... |
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