5 • 854 Ratings
🗓️ 26 May 2022
⏱️ 46 minutes
🧾️ Download transcript
Sasha Adler has a true love of design and fashion. Initially this passion took her to New York where she worked as the editor of a fashion magazine, traveling back and forth to Paris throughout the year. While this part of her career was helping Sasha work toward her early dream of working at Vogue magazine, things changed when she met and scored an amazing opportunity to work with Nate Berkus, the acclaimed interior designer. Drawing heavily on her unique editorial fashion experiences, Sasha was able to create interiors that incorporated textiles, fine art and antiques. After 14 amazing years in Nate’s business, Sasha thoughtfully navigated the tricky decision to to go out on her own and started her entrepreneurial journey at the helm of Sasha Adler Design in Chicago.
Sasha’s young firm specializes in historical restoration and ground-up construction projects. They collaborate with their clients to form a design narrative that balances natural materials, architectural details, and bespoke designs. Their clientele expands around the globe, and their work has been featured in Elle Decor, the Wall Street Journal, and Architectural Digest. With so much success in just over three years, Sasha has gracefully tackled the challenges that come with a growing business.
As a female entrepreneur, Sasha shares her advice on how to leave a job without burning any bridges, the most important consideration when hiring employees, and the best people to take advice from about starting your own business.
Quotes
• “I’m probably the only 10-year-old who asked for new bedding for their birthday.” (6:13-6:17 | Sasha)
• “I love interior design. It has all the elements of everything that I love. It has that fashion element in a sense that you’re pulling different textiles and pieces together. But it feels more permanent than fashion because it’s your home.” (9:18-9:31 | Sasha)
• “I think I was very naive and that was a blessing. The business of building a business was way more time consuming than I had ever envisioned.” (15:37-15:48 | Sasha)
• “I say to my team all the time, we’re not saving lives. We’re just not! You really should love what you’re doing and it should be fun at the end of the day. (23:32-23:41 | Sasha)
• “It’s so exciting to me that something that I saw and, kind of, made up now can actually be made.” (32:25-32:32 | Sasha)
Connect with Sasha Adler:
Website| http://www.sashaadler.com
Instagram | http://www.instagram.com/sashaadlerdesign
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0:00.0 | Dear Founder, as you know, there's no blueprint for entrepreneurship. You wear so many hats, |
0:09.7 | you burn the minite oil, you pour your heart and soul into everything that you do. But without a doubt, |
0:15.3 | the journey is worth every single second that you put into it. I'm Lindsay Pinchuk, host of the Deer Founder podcast. |
0:22.7 | I say this because I've lived it for over a decade. |
0:25.8 | I started my first company with $500 in my pocket and a baby in my belly. |
0:30.5 | I grew it and I sold it all. |
0:32.7 | This podcast is my weekly letter to you. |
0:35.5 | We'll talk all things starting, growing, nurturing, and in some |
0:39.7 | cases even selling a business. Together with some of my closest contacts, I'm here to help you |
0:44.9 | find your own success, whatever that means to you. The ride as a founder is the ride of your life. |
0:50.8 | So come on and join me for another episode that will get you one step closer to |
0:55.0 | reaching your own founder goals. Welcome back to another episode of Dear Founder. I'm so excited |
1:00.9 | for today's episode for so many reasons, as you will soon see. But before we get started, |
1:05.8 | I wanted to take a minute to simply say thank you. Thank you for your continued support, |
1:11.4 | for listening to Dear Founder, and for sharing the podcast with your friends. All of these things are so |
1:16.7 | appreciated as I continue to look to support you in any way I possibly can. And I have one more thing |
1:23.6 | I want to thank you for, as this community has given me one of the greatest gifts that I |
1:28.8 | ever could have asked for. As many of you know, I launched my first big marketing program this |
1:35.2 | week, and in doing so, something completely unexpected happened. A lot of you came to me asking |
1:41.1 | me for ways to work with me one-on-one. You thought the program sounded |
1:44.2 | great, but it was more than you needed or you wanted something a little bit more customized. |
1:50.0 | Your belief in me is so appreciated. And from that, I've created three different one-on-one |
... |
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