Here's your Forbes Daily Briefing for Thursday, June 19th.

Today on Forbes, how this $100 million pop-dollar popsicle business licks the competition.

With flavors like rainbow superpower, very berry lemonade, and unicorn, ice pop entrepreneurs Eric Brust and Connor Ray know how to channel their inner

Willy Wonka, but their factory in Elk River, Minnesota is strictly for frozen confections.

The two Forbes 30 under 30 listers produce nearly 30 kinds of Johnny Popes, made without anything

artificial from just five ingredients or less, and in 13 years, their

business has quietly become one of the hottest brands in the frozen aisle.

Johnny Pops are coveted by children, maha moms, and nostalgic millennials alike, and this

summer is primed to be the best yet.

Brust, Johnny Pops' 32-year-old CEO, says, quote,

The energy of the summer is contagious.

This is our Super Bowl, and it just happens to be multiple months long.

Some 60% of Johnny Pops' annual sales, which Forbes estimates at $100 million, come during the hottest six months

of the year, Brest says.

Johnny Pops doesn't comment on its financials, but the brand, which Brust shares has been profitable

from year one and now pulls an estimated 30% net margin, is the top seller among natural

grocer's lineup of so-called, quote,

frozen novelties nationwide, which grocery data provider spins tracks as nearly $7 billion

in annual retail sales.

Rust believes that the business, he and Ray, Johnny Pops's 33-year-old chief financial officer,

dreamed up in their dorm room at St. Olaf College,

about an hour south of Minneapolis, is built for the long haul.

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