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Something You Should Know

How The “User Experience” Became A Thing & How To Change Someone’s Mind

Something You Should Know

Mike Carruthers | OmniCastMedia

Science, Self-improvement, Social Sciences, Health & Fitness, Education

4.54.3K Ratings

🗓️ 11 May 2023

⏱️ 47 minutes

🧾️ Download transcript

Summary

“Don’t spoil the ending!” It seems no one wants to know how a story or movie ends until they see it end in real time. But maybe knowing the ending first could make the experience better. Is that possible? Listen and find out. alerts. https://www.universityofcalifornia.edu/news/spoiler-alert-spoilers-make-you-enjoy-stories-more Remember when computers and other electronic devices came with huge instruction manuals? Not anymore. Today we expect things to be user-friendly, so we don’t need instructions. The whole concept of the “user-friendly” and the demand for a good “user experience” actually traces back to a point in time not so long ago. Cliff Kuang is a user experience designer and author of the book User Friendly: How the hidden rules of design are changing the way we live, work, and play (https://amzn.to/37T1Vi0). Listen as he discusses the evolution that has gone from teaching people how to use complicated machines to making complicated machines easy for people to use. Trying to change someone’s mind is often a waste of time. Clearly, arguing doesn’t work nor does rational explanation. Perhaps there is a better way. Or maybe it just isn’t worth the effort. Maybe people should believe whatever they wish. Eleanor Gordon Smith has researched this and written a book about it called Stop Being Reasonable: How We Really Change Our Minds (https://amzn.to/2R9OxQQ). She joins me explain her fascinating research on why changing someone’s mind is amazingly difficult. In almost every workplace people complain that it is either too hot or too cold. So how do you make sure you are comfortable no matter where the thermostat says? Listen for a quick and simple secret to feeling just right no matter what the temperature is. https://www.theatlantic.com/health/archive/2016/09/office-too-cold-shoes/502184/ PLEASE SUPPORT OUR SPONSORS! Discover Credit Cards do something pretty awesome. At the end of your first year, they automatically double all the cash back you’ve earned! See terms and check it out for yourself at https://Discover.com/match If you own a small business, you know the value of time. Innovation Refunds does too! They've made it easy to apply for the employee retention credit or ERC by going to https://getrefunds.com to see if your business qualifies in less than 8 minutes! Innovation Refunds has helped small businesses collect over $3 billion in payroll tax refunds! Let’s find “us” again by putting our phones down for five.  Five days, five hours, even five minutes. Join U.S. Cellular in the Phones Down For Five challenge! Find out more at https://USCellular.com/findus Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Today on something you should know, does knowing the ending of a book or movie ahead of time

0:08.1

really spoil it or make it better?

0:10.9

Then as consumers, we want a better user experience.

0:14.6

We've demanded it so much so that what used to come with instruction manuals doesn't

0:19.4

come with them anymore because now we're building up this pattern language of, you know,

0:24.0

this should work like this thing and this is familiar because you've used this other

0:27.6

thing like the instruction manual essentially has gone away.

0:31.1

Also, a simple solution if your workplace is either too hot or too cold.

0:36.7

And what does it take to get someone to change their mind?

0:40.3

The things that stood out to me in the research with things like who we believe, things like

0:44.7

how we see ourselves, our own picture of our own identity, the things that we hope for,

0:49.8

the things that we wish were true, these kinds of things went into the ways that people

0:53.2

changed their minds in really quite surprising ways.

0:55.8

Call this today on something you should know.

0:58.6

Something you should know, fascinating intel, the world's top experts and practical advice

1:08.0

you can use in your life today, something you should know with my carothers.

1:14.1

Hi and welcome to something you should know.

1:17.8

We start today with a spoiler alert alert.

1:22.3

People seem to be very concerned and really don't want to know how a story or a movie

1:28.3

or a book ends before they read it because the theory is that if you know the ending first,

1:34.8

that will somehow spoil the experience of reading the book or watching the movie or the TV

1:40.7

show.

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