An Instagram post gets an unexpected boost. A TikTok catches in the algorithm.

Sometimes that's all it takes to launch someone into internet fame.

But then what?

This blew up is a new podcast documentary that reveals how social media

start and is made. It's a different kind of fame.

It's not always as glamorous as it looks.

From Spotify and the Ring or Podcast Network, I'm Alyssa Bereznek.

You can listen to this blew up on Spotify or wherever you get your podcasts.

Today's episode is about the US housing market.

You know, I thought about doing a big wind up here.

But the truth is this is pretty straightforward.

The housing market is kind of broken right now.

And it's not just me saying that.

And it's not just you thinking that.

And your friends thinking that when they think about buying a house

or selling a house, it's economists.

It's financial analysts.

They look at the supply side. They look at the demand side.

They're saying something looks broken here.

You've got skyrocketing mortgage rates.

Rent prices are falling by their fastest pace in years.

From their highest inflation rate in decades.

...