How the Internet Makes You a Better Consumer & Why the Experts Are So Often Wrong

Something You Should Know

Mike Carruthers | OmniCastMedia

Science, Self-improvement, Social Sciences, Health & Fitness, Education

4.5 • 4.3K Ratings

🗓️ 2 May 2019

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Restaurants want you to spend more money. And the menu can be a powerful tool to accomplish that. This episode begins with exactly how restaurant menus entice you to buy more expensive items and spend more money in general. Listen and you are sure to save money. https://www.lifehack.org/articles/money/15-sneaky-restaurant-menu-tricks-that-tempt-you-spend-more.html In the old days, you had very little influence or impact as a consumer. You either bought products or services or you didn’t and there wasn’t an easy way to give feedback or talk with other customers like yourself. Then came the Internet. It has launched a new era for consumers and businesses alike. Joining me to talk about this is David Weinberger who has been a strategic marketing VP a “writer in residence” at Google a researcher, consultant and author of the book Everyday Chaos: Technology Complexity and How We’re Thriving in a New World of Possibility (https://amzn.to/2XPioxZ). Little behaviors mean a lot. How you shake hands, eye contact, whether or not you are late – they all send a message to other people. Listen as I explain what message they send and how to maximize the impact. (Travis Bradberry author of “Emotional Intelligence 2.0”) Sometimes the answer is right in front of you but you completely miss it. It happens to everyone – even the experts. Gordon Rugg – a British researcher and author of the book Blind Spot: Why We Fail to See the Solution Right in Front of Us (https://amzn.to/2GFXQCa) joins me to explain why this happens. Sometimes it is because we ask the wrong questions or we ask to wrong expert. Listen as Gordon shares some fascinating insight into this common problem. This Week's Sponsors -Fab Fit Fun. For $10 off your first box go to www.FabFitFun.com and use the promo code: something -ADT. To get a secure smart home designed just for you go to www.ADT.com -BetterHelp. Get help with a counselor you will love at www.BetterHelp.com/SYSK -Capital One. What's in your wallet? www.CapitalOne.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Today on something you should know, the little tricks restaurants use to get you to spend
0:07.9	more money.
0:09.4	Then how the internet has given you so much more power as a consumer compared to the
0:14.3	way it used to be.
0:15.9	Where we were passive consumers and the business was the supplier and if we wanted to talk
0:21.2	with them we basically couldn't in the old days be a call of customer support or whatever
0:25.2	but you were isolated.
0:26.2	You go online and if the business won't talk to you the other customers will.
0:32.0	Then the little behaviors you do that have a big impact on what people think of you and
0:37.4	why experts so often get it wrong when they try to solve a problem.
0:42.1	Look at the types of experts who are working on it because experts are only experts in their
0:47.7	own tightly bounded area and if this trade just a little bit out of that they're no better
0:53.0	than ordinary mortals.
0:54.8	Call this today on something you should know.
1:01.8	Something you should know, fascinating intel, the world's top experts and practical advice
1:07.2	you can use in your life today.
1:10.4	Something you should know with my carothers.
1:14.8	I welcome to something you should know if you dine out much.
1:19.1	I'm about to save you some money or potentially save you some money by revealing some of
1:24.1	the tricks that restaurants use to get you to spend more.
1:27.8	They do this primarily with the menu and if you know them you may be less likely to fall
1:33.5	for them.
	...

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