Coming up on this week's episode of the Doctors Pharmacy.

The food industry knows that if you get kids early and you set up their taste habits, patterns, behaviors,

in childhood you've got a customer for life. And so like you know you get kids hooked on like

sugary salty fatty you know unhealthful processed stuff. They're less amenable to trying like

the healthier things. We live in a country where the food industry spends several billion

dollars marketing junk food to children. Hi I'm Kayia Peruit one of the producers of the Doctors

Pharmacy podcast. In this many episode Dr. Hyman talks to researcher and family physician

in the Bronx Dr. Sean Luchin and Pulitzer Prize winner Michael Moss about big foods

addictive mission to hook the most vulnerable consumers our children and keep them coming back

for more. The average kid sees 6,000 to 10,000 ads for processed junk food on TV and media and

probably now it's hard to measure but through social media and stealth advertising it's probably

even more it's more seraptitious and before they used to say here's a picture of a baby in the

50s drinking seven up and Coca-Cola and how good it is to get them to drink their formula.

That's obvious and terrible nobody would go for that. Now it's all subliminal it's celebrities it's

kind of you know friend marketing and it seems like it's authentic and natural but it's not and

it's deliberate and it's one of the drivers of so much of the behavior it's problem. The food

industry spends you know impossible amounts of money promoting marketing making available

billion stuff yeah the stuff that we just do not want patients eating or the things that are

making patients sick quite frankly I mean they're selling sickness yeah and to counter that we need

as many strategies as possible. I mean think about it we spent I think the data changed by the

name of ten and thirteen billion dollars spent on just advertising and marketing poor quality food

and the worst the food is the more marketing and advertising they could vote to it and the

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