How the Food Industry Targets Children

The Dr. Hyman Show

Dr. Mark Hyman

Health & Fitness, Nutrition, Medicine

4.6 • 8.7K Ratings

🗓️ 5 July 2019

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Our children are being bombarded by powerful marketing messages from the food industry promoting unhealthy processed food-like substances. In fact, the food industry spends billions of dollars on marketing junk food to our kids every year. The average child in the United States sees over 6,000 ads for junk food and soda on TV and even more through social media. And poor and minority children are targeted more aggressively.

In this mini-episode of The Doctor’s Farmacy, Dr. Hyman speaks with researcher and family physician in the Bronx, Dr. Sean Lucan, and investigative reporter and Pulitzer Prize winner, Michael Moss, about Big Food’s addictive mission to hook the most vulnerable consumers - our children - and keep them coming back for more.

You can find Dr. Hyman’s full-length conversation with Dr. Sean Lucan at

https://DrMarkHyman.lnk.to/SeanLucan

You can find Dr. Hyman’s full-length conversation with Michael Moss at

https://DrMarkHyman.lnk.to/MichaelMoss

Hosted on Acast. See acast.com/privacy for more information.

Transcript

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0:00.0	Coming up on this week's episode of the Doctors Pharmacy.
0:02.9	The food industry knows that if you get kids early and you set up their taste habits, patterns, behaviors,
0:08.6	in childhood you've got a customer for life. And so like you know you get kids hooked on like
0:13.7	sugary salty fatty you know unhealthful processed stuff. They're less amenable to trying like
0:21.3	the healthier things. We live in a country where the food industry spends several billion
0:26.4	dollars marketing junk food to children. Hi I'm Kayia Peruit one of the producers of the Doctors
0:31.3	Pharmacy podcast. In this many episode Dr. Hyman talks to researcher and family physician
0:36.4	in the Bronx Dr. Sean Luchin and Pulitzer Prize winner Michael Moss about big foods
0:40.8	addictive mission to hook the most vulnerable consumers our children and keep them coming back
0:45.7	for more. The average kid sees 6,000 to 10,000 ads for processed junk food on TV and media and
0:54.1	probably now it's hard to measure but through social media and stealth advertising it's probably
0:59.5	even more it's more seraptitious and before they used to say here's a picture of a baby in the
1:04.9	50s drinking seven up and Coca-Cola and how good it is to get them to drink their formula.
1:10.2	That's obvious and terrible nobody would go for that. Now it's all subliminal it's celebrities it's
1:16.4	kind of you know friend marketing and it seems like it's authentic and natural but it's not and
1:22.0	it's deliberate and it's one of the drivers of so much of the behavior it's problem. The food
1:27.7	industry spends you know impossible amounts of money promoting marketing making available
1:35.7	billion stuff yeah the stuff that we just do not want patients eating or the things that are
1:39.6	making patients sick quite frankly I mean they're selling sickness yeah and to counter that we need
1:46.0	as many strategies as possible. I mean think about it we spent I think the data changed by the
1:50.2	name of ten and thirteen billion dollars spent on just advertising and marketing poor quality food
1:54.4	and the worst the food is the more marketing and advertising they could vote to it and the
	...

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