How the Coors Family Built a Brewing Legacy Rooted in Faith and Service

Our American Stories

iHeartPodcasts

Society & Culture, Documentary

4.3 • 737 Ratings

🗓️ 20 November 2025

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of Our American Stories, behind every bottle of Coors Light and every iconic pour of Coors Banquet is a family whose identity shaped the company more than any product ever could. Long before Coors became a national name, the family built the brewery on principles they considered nonnegotiable: faith, education, and a quiet sense of service. These tenets guided the decisions that turned a small Colorado operation into Coors Brewing Co., a brand that would help define what American beer could be. Here’s their story.

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Transcript

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0:00.0	This is an I-Heart podcast.
0:02.5	Guaranteed human.
0:14.2	And we continue with our American stories.
0:17.1	And up next, we bring you a story from Golden, Colorado, the home of Coors Brewing
0:22.7	Company. You'll hear from Pete Coors, former CEO and current chairman of Moulson Coors and his
0:29.5	daughter, Carrie Tyne, the executive director of the Adolf Coors Foundation. Robbie brings us
0:35.7	the story. Here's Pete.
0:42.4	Well,
0:43.2	kind of funny story.
0:47.2	I was talking to my uncle about reading the Bible,
0:50.2	and he said, I read the Bible.
0:52.3	I said, well, I think I've read it cover to cover maybe 13 times.
0:56.0	He says, well, you didn't get it the first time?
0:59.0	Pete Corr's commitment to reading the Bible has meant a lot to his daughter Carrie.
1:04.0	He's done that as long as I can remember every morning.
1:08.0	But it was more importantly the consistency of Mass every week.
1:13.1	It didn't matter where we were, what trip we were on, we could be in the middle of Texas or
1:18.1	in the middle of Italy.
1:20.4	We were always going to go to Mass.
1:21.7	There was no questions asked, and we all did it.
1:27.3	But we joke that, you know, he allowed my mom to be in church and be present because he was
1:33.0	in the jungle gym for us to climb all over in our younger years.
	...

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