This is a headgum podcast. I don't know what to think I don't know what to say.

Yeah, that's all right.

That's okay.

I don't know anything. Okay. again. You know, we don't often think about this because it feels so normal to us now, but in the past couple

decades we have gone through a shocking revolution in how we see experience and disseminate

music, film, video, art, and just about any other form of media or culture.

And I can see this transformation in my own career.

You know, back in 2004, back when I got started, if I made a funny video and it went viral on the

internet, that was because people liked it. People had to email it to their friends or post it to a

message board or just tell their friend about it.

Years later, when I got a TV show on Basic Cable, we got that show because me and the people I worked with convinced a human executive to produce it,

that it was a good idea and that people would like it.

However imperfect that process was, and it was very imperfect,

humans decided what would hit and thus would get seen.

But those days are long gone.

Today, when I post work on YouTube or social media

or even make a show for Netflix,

my success is not based on human decision-making,

but on the opaque, capricious, and confusing whims of an algorithm.

I mean, it's pretty weird that now entertainers, musicians, artists of all kinds

now have to think about how our work will interact with a totally impersonal

ever-changing series of computer programs just to reach an audience or God forbid make a living.

...