How ‘The Age of Acceleration’ Will Transform Business | BoF VOICES 2021

The Business of Fashion Podcast

The Business of Fashion

Fashion & Beauty, Business, Arts

4.6 • 770 Ratings

🗓️ 18 February 2022

⏱️ 19 minutes

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Summary

At BoF VOICES 2021, Futurists Martin Raymond and Christopher Sanderson examined the series of fast-paced changes that will dominate the wider world in the coming decade — and advised on how brands must adapt. The world is at the beginning of an era defined by the emergence of fast-paced change at a never-before-seen scale, Martin Raymond and Christopher Sanderson, futurists and founders of The Future Laboratory consultancy said to a rapt audience at BoF VOICES 2021. They dubbed this moment the “Transformative Twenties.” The pandemic’s shock and subsequent shifts are just the beginning. A series of radical resets driven by new technologies, climate change and shifting demographics will require businesses to become more agile and flexible to keep up with the pace of change. Individuals will demand more sustainable, equitable and decentralised societies. Amid all this change, the dynamic between brands and their customers has already moved away from being purely transactional to focusing on collaboration and candour as the key tenets of a business model in flux.

“We are moving through a decade in which we are proactively looking for the businesses, the brands, the products, the goods and the services that will help us on our journey to become healthier, wealthier and happier,” said Sanderson.

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Transcript

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0:00.0	Hi, this is Imran Ahmed founder and CEO of the Business of Fashion.
0:09.1	Welcome to the Bof podcast. It's Friday, February 18th. This week, we take you back to a talk from
0:15.2	BOF Voices 2021, where futurists Martin Raymond and Christopher Sanderson from the Future Laboratory
0:22.1	examined a series of fast-paced changes that will dominate the wider world in the coming decade
0:28.2	and advised on how brands must adapt.
0:31.7	It's a moment they're calling the transformative 20s.
0:35.0	Amid all this change, the dynamic between brands and their customers has moved
0:40.5	away from being transactional to focusing more on collaboration as a key tenant of a business model
0:47.4	that is in flux. Here are Christopher Sanderson and Martin Raymond on the age of acceleration.
0:53.6	So as you saw in our movie, we started to unpack, I think, three key trends,
0:59.7	which is what we'd like to share with you in this presentation.
1:03.0	As we start to unravel some of these really quite complex ideas,
1:06.2	which, of course, we've been discussing over the last two days.
1:09.8	We started to think about this idea of the
1:11.7	metaverse and how we start to re-qualify the way that we work as consumers and as brands,
1:17.5	as custodians as brands, and we think about our relationship with society within that kind
1:22.0	of construct and that idea of what it means and what it reflects. We also want to talk about
1:27.1	the notion of the super society
1:28.3	and the way our societies are beginning to change and to adapt and morph
1:32.3	at this point of what we've called the transformative 20s,
1:36.3	a decade of change, the speed of which and the pace of which we really just have not even begun to get used to quite yet.
1:43.3	So if you think about the age of acceleration, two things.
	...

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