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Forbes Talks

How Tessa Barton Turned Influencing Into A Bootstrapped Tech Startup

Forbes Talks

Forbes Media LLC

Business News, Forbes, Business, News, Economics, Entrepreneurship, Politics, Policy, Breaking News

54 Ratings

🗓️ 27 March 2025

⏱️ 41 minutes

🧾️ Download transcript

Summary

In this episode of Forbes Talks, Forbes Associate Editor Alex York talks with Tessa Barton, founder and CEO of the Tezza, they delve into Tessa's journey as a creative entrepreneur. Tessa details how she and her husband, Cole, built Tezza from their small apartment without external funding for the first three years.


Tessa also talk about how sharing her creative process openly and treating Tezza as a community, not just a product, helped grow Tezza’s dedicated customer base.

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Transcript

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0:00.0

We waited so long to hire anybody. I think we were just couldn't even believe that we had started

0:05.5

a company. It still felt like, well, this is our hobby. This is what we are doing on the side or something.

0:11.3

And then we were like, no, we have a company. We have to actually hire people. And the second we did that,

0:15.2

we were able to take things to the next level.

0:20.1

Hi, everyone. It's Alex York. I'm here with Tessa Barton, the founder of Tessa. Thank you so much

0:24.6

for joining me today. Thank you so much for having me. So I'm so excited to talk about your

0:29.2

burgeoning career. You have gone from like hardcore photography in your background to then

0:35.6

building an app to continuing on your journey of being a

0:39.5

fashion content creator. There are so many facets to what you do today. How do you describe what your

0:44.2

career is? Oh gosh. I hate that question. No, I actually like it as I get older. But I am really the

0:52.3

creative director of Tessa and really try to create a place that gives creators

0:59.0

tools, inspiration, ways to work and connect with brands.

1:04.2

That's really like the forefront of what I do every single day.

1:07.3

But on top of that, I also, you know, still work with brands as a creator myself. I like to keep a pulse on what's happening in the industry, how I can best serve creators

1:15.1

and make a tool that, not just a tool that's helpful for them, but like a space that feels

1:19.3

safe to come and learn and create. And that's the bulk of what I do. I still love to take

1:26.4

photos too and do all that stuff for brands as well.

1:29.9

Yeah, it's super exciting.

1:31.1

You're in such a kind of combination of creative fields right now.

1:35.4

Did you ever expect to be a founder of something, especially like a tech platform, essentially?

1:42.1

Definitely.

1:42.6

I never would have said tech.

...

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