How Taking a Chance Can Change Your Life with Emily Groden, Founder + CEO of Evergreen
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 14 April 2022
⏱️ 53 minutes
🧾️ Download transcript
Summary
Have you ever wanted to completely redirect your career path? For most of her life, Emily Groden was determined to follow in the footsteps of her parents and become a successful lawyer. It wasn’t until after Emily landed a job at the firm of her dreams that she realized she wasn’t pursuing her passion. After taking a chance on herself, Emily finally found true success. Today, she is the Founder and CEO of Evergreen, a company that happily provides families across the country with a natural option for frozen waffles.
For most of her life, Emily has been passionate about all things food. It wasn’t until she was a mom that Emily realized that quick-but healthy- breakfast options were not available. Unable to sacrifice quality and nutrition, Emily took matters into her own hands and created the Evergreen waffle. What initially started as a way to feed her family, quickly became a massive success on the national level. Today, Evergreen is located in more than 65 Whole Foods Markets and has plans to soon be on the shelves of a Sprout’s near you!
Tune into this episode of Dear FoundHer… to learn more about the importance of appealing packaging, testing your product, and continuing to learn as you grow so you can start a business that changes your life for the better.
Quotes
• “I adapted where I needed to, but honestly, I just figured it out as I went along.” (20:55-21:02)
• “One thing you have to keep in mind is that most entrepreneurs don't really know how to do it when they start. You just have to be comfortable with the unknown and push forward.” (22:13-22:30)
• “Limited resources and not necessarily being an expert in the area could actually be the birth of something really great, new, and exciting.” (24:08-24:18)
• “Don’t stop learning at any point along the road because knowing and understanding the process can help you to scale up later. Don’t get complacent in the process. There is always more to learn.” (26:10-26:36)
• “If you have an idea, just do it. If you are excited about something try not to think about the obstacles and see the opportunity.” (45:00-45:10)
Connect with Emily Groden:
Instagram: http://www.instagram.com/eatevergreen
Website: https://shop.eatevergreen.com/
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Looking to up your social media game? Join Lindsay for her FREE Social Media for Small Business Masterclass starting April 25th. SIGN UP HERE. Want even more resources for growing your business?
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Transcript
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| 0:00.0 | Dear Founder, as you know, there's no blueprint for entrepreneurship. You wear so many hats, |
| 0:09.7 | you burn the minite oil, you pour your heart and soul into everything that you do. But without a doubt, |
| 0:15.3 | the journey is worth every single second that you put into it. I'm Lindsay Pinchuk, host of the Deer Founder podcast. I say this |
| 0:23.3 | because I've lived it for over a decade. I started my first company with $500 in my pocket and a |
| 0:29.2 | baby in my belly. I grew it and I sold it all. This podcast is my weekly letter to you. We'll talk |
| 0:36.1 | all things starting, growing, nurturing, and in some |
| 0:39.7 | cases even selling a business. Together with some of my closest contacts, I'm here to help you |
| 0:44.9 | find your own success, whatever that means to you. The ride as a founder is the ride of your life. |
| 0:50.8 | So come on and join me for another episode that will get you one step closer to |
| 0:55.0 | reaching your own founder goals. Welcome back to another episode of Dear Founder. Before we get |
| 1:00.7 | into today's episode, I want to let you know about something I have going on. A lot of you have |
| 1:05.5 | been DMing me, sending me messages and asking me when I'm going to bring one of my workshops |
| 1:09.9 | back. But I have some good news |
| 1:11.8 | for you. On April 25th, I'm kicking off a free masterclass, social media for small business. |
| 1:18.1 | If you're looking to up your social media game when it comes to your business, you're |
| 1:21.7 | absolutely going to want to join me. You will walk away with a comprehensive idea of what to post, |
| 1:29.2 | where, when, and how to do it efficiently, which is key, so that you can focus on your time growing your business. |
| 1:34.2 | Click the link in the show notes for more information and make sure to register. |
| 1:38.1 | There is no excuse. |
| 1:39.3 | It's free. |
| 1:40.3 | Don't wait. |
| 1:40.9 | The doors will close soon. |
... |
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