How Successful Marketers Think | Ep. #630

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 22 April 2018

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #630, Eric and Neil explain how successful marketers think. Tune in to hear what you should be doing to become a more successful marketer. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Successful Marketers Think [00:35] Successful marketers are numb to failure. [00:45] Most experiments are going to fail, but as long as you continue to improve by 1%/week, that will be a 50% gain over the course of a year. [01:13] Consistency is key! [01:20] It takes time to get things right, but you have to stay the course. [01:45] Eric writes thousands of blog posts, even though he has terrible grammar. He knows it is important to follow through and be consistent. [01:50] Be a T-shaped marketer. [02:30] Spot trends! If you are not good at spotting trends, keep reading news sites and stay on top of things. [03:25] Things change so quickly in marketing. [04:45] If you are not thinking about ROI, you are not going to succeed in the marketing world. [05:20] It’s important to be data-driven; the numbers do not lie. [05:59] Don’t be afraid to shake up whatever industry you are in. [06:12] Neil is willing to do this by taking competitors products or services, copying them, and then offering them for free. [06:51] That’s all for today! [06:57] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:52.3	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we are going to talk about how successful marketers think.
1:01.0	So I'll kick it off.
1:03.2	The very first thing I think about successful marketers is that they are almost numb to failure.
1:08.6	They understand the importance of running experiments. You have to be able to run experiments, you have to
1:14.8	understand that most experiments are going to fail, you are going to look like a
1:17.7	dummy, but the ones that work out make you look like a genius and as long as you
1:22.0	continue to improve let's say 1% every
1:24.6	single week well over the course of a year that might be a 50% gain over time
	...

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