How 'Sound of Freedom' Outperformed 'Mission: Impossible'

The Town with Matthew Belloni

The Ringer

Society & Culture

4.3 • 847 Ratings

🗓️ 24 July 2023

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

Matt is joined by Bloomberg’s Lucas Shaw to discuss how the independent thriller ‘Sound of Freedom’ came out of nowhere and made $100 million in its first two weeks. They talk about the unique crowdfunding “pay-it-forward” model that helped market and finance the film and wonder if this is just a fluke or if there are any lessons to learn. For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click here. Email us your thoughts! [email protected] Host: Matt Belloni Guest: Lucas Shaw Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:51.6	No job.
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0:53.7	No home. No home. No address. No address. No bank account, no job, no job, no home, no home, no address, no address, no bank account, no
0:59.8	bank account, no job, no job, no home. It's time to break the vicious circle. We're working
1:05.9	with charities like shelter to provide a bank account for people who are homeless. Search HSBCUK, no fixed address.
1:14.5	It is Monday, July 23rd.
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1:23.2	another much less expensive movie quietly passed $100 million at the box office with little sign of slowing.
	...

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