4.6 • 1.3K Ratings
🗓️ 21 December 2021
⏱️ 15 minutes
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0:00.0 | Mailchimp would like to talk to you about customers. |
0:03.6 | A customer is what happens when marketers fail to personalise their marketing, |
0:07.8 | grouping customers with very different behaviours into one tangled mess. |
0:12.0 | But with Mailchimp, marketers can use real-time behaviour data to personalise every email for every customer. |
0:18.2 | So get Mailchimp and turn your customers into customers. |
0:22.4 | Into it Mailchimp, the number one email marketing and automation brand. |
0:26.8 | Based on customer numbers for verification email, advertising at Mailchimp.com. |
0:30.8 | Hey, it's Adam. Just a quick reminder that we're on break for the next couple weeks. |
0:35.2 | And Rico daily will be back with new episodes in the new year. |
0:39.0 | In the meantime, here's one of our favourites from this year. |
0:42.4 | Thanks. |
0:45.0 | The academic concept of collective behaviour is used in fields like sociology |
0:49.6 | to understand how large groups of humans or animals interact without any clear leader. |
0:55.0 | Sometimes, these interactions can be harmless, like a crowd doing away of a soccer game. |
1:00.0 | Or incredibly harmful, like the stock market crashing. |
1:03.8 | Collective behaviour can also help us understand how we as a society are reforming because of new technologies. |
1:10.4 | A new research paper published in a prestigious science journal |
1:13.6 | argues that the way we use social media every day is having unprecedented effects |
1:18.4 | which can be dire on our society as a whole. |
1:21.2 | Like the ability to rapidly spread misinformation about COVID-19 or the US elections. |
1:26.6 | Academics across very different fields say that we should be treating this like a crisis discipline, |
1:31.4 | akin to climate change. |
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