You're listening to Podcasting Made Simple.

When I was 20 years old, I walked into an entrepreneurship competition without a whole lot going for me.

I was the only one in the room dressed in a skirt because I was the only girl in the room,

and I had failed the only business class I'd ever taken.

But I was not going to let either of those facts stop me from putting my

idea into the world. After all, I came with a plan. I had a business and marketing plan to prove

the potential of the company that I wanted to build. And the judges that I pitched to believed in

the vision so much that they gave me a second place award, which, hey, for someone that failed

or only business class, I'll take it. That gave me the confidence to keep going. And through this, I learned a really

important lesson. The right partners are willing to invest in you ahead of growth.

My name is Lindsay Upperely, and I am here to share that that same logic can be applied

toward podcasting sponsorships for your show.

This is exactly how I was able to fund my own podcast before we even started production or gained

our very first listener. In a world where wait and see is very much the norm, we're about to flip

the script because today we're talking about taking the entrepreneurial mindset and applying

it to your show so that we can rethink what it means to be sponsorworthy.

Now, this strategy can work for you no matter what stage you're at in the podcasting process, even if you've already launched a show.

The strategy is threefold.

First, crafting a strong value in vision proposition.

Second, identifying your win, win, win relationships.

And third, asking for the investment ahead of your growth. So let's dive right into this idea

of casting your vision and believing in your value. Remember, you are asking sponsors to invest

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